The list of misleading and harmful labels keeps getting longer – and if you haven’t…
Larry Widman, owner and operator of Leafy Creek Farm, plans to market and sell his Certified Animal Welfare Approved by A Greener World (AGW), Certified Grassfed by AGW beef cattle in nearby Austin, San Antonio and Dallas. Certified Grassfed by AGW is the only certification and logo in the U.S. and Canada that guarantees food products come from animals fed a 100 percent grass and forage diet, raised outdoors on pasture or range for their entire lives, and managed according to the Certified Animal Welfare Approved by AGW leading welfare and environmental standards on an independent farm.
“I’ve mentioned to some people that I’ll have Certified Animal Welfare Approved by AGW, Certified Grassfed by AGW beef available and I can already tell there is interest,” explains Larry. “I’ve found that people are increasingly skeptical of the grassfed meat they find in supermarkets. They’re not convinced the animals were treated well.” Larry is confident his AGW certification will help him communicate to discerning customers that his practices have been vetted by an independent, third-party organization, ensuring his animals were not only fed a 100 percent grass and forage diet, but raised according to the highest welfare standards, outdoors on pasture and range for their entire lives.
“We expanded our herd last fall from 7 to 21 momma cows, mostly Brangus, a cross of the famous Angus line with the heat-resistant Brahman line,” explains Larry. “Grassfed cattle are usually harvested at about 18 months of age, when the muscle has had time to develop maximum flavor. Our plan is to sell portions of an animal, such as a quarter, half or an entire calf, and pricing will be determined closer to the time when they can be harvested.”
Larry decided to become certified to showcase his exemplary animal husbandry practices, as well as to use the support services offered to AGW’s farmers and ranchers. “We have always raised our cattle on open pasture and treated them gently,” he explains. “When we learned about the Certified Animal Welfare Approved by AGW criteria, we knew it was a good fit and applied. We’re looking forward to taking advantage of the marketing resources offered by AGW, too.”
To learn more about Leafy Creek Farm, visit leafycreekfarm.com. To inquire about purchasing Certified Animal Welfare Approved by AGW, Certified Grassfed by AGW beef, contact Larry Widman at firstname.lastname@example.org and 210-615-9500.