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AGW Blog

Challenging greenwashing and supporting positive solutions

17Nov 20

Regenerative Label Comparison Chart

‘Regenerative’ is one of the latest buzzwords in food and farming—and increasingly on our grocery shelves. You may know what ‘regenerative’ means to you, but how do you know what it means to someone else? (Like, for instance, that company advertising ‘regenerative’ mac and cheese?) Our handy comparison chart shows how different claims stack up—including ours—and helps you shop according to your values. Download the Regenerative Comparison Chart here.

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13Nov 20
Sheep Looking At Camera

What is “Regenerative”? 9 Reasons You Should Care

Regenerative farming is our best hope for feeding ourselves without destroying the planet. But what does “regenerative” really mean? Here’s our definition—and 9 reasons why you should care about it. To “regenerate” means to be formed or created again, restored to a better, higher, or more worthy state, to generate or produce anew, or to restore to original strength or properties (source: Merriam Webster). At A Greener World, we see regenerative farming as a set of life-promoting practices that improves…

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02Sep 20
Certified Regenerative By AGW Blog Announcement

Regenerative Is Not Just For Organic. New ‘Certified Regenerative by AGW’ label meets producers where they are on a journey of regenerative stewardship.

In a first for the industry, nonprofit certifier A Greener World has launched a plan-based regenerative certification, Certified Regenerative by A Greener World (AGW). As public interest in sustainability continues to increase and broaden in its scope, the demand for rigorous, meaningful assurances of responsible practices has grown. Building on its successful family of leading labels, the new certification will provide a whole-farm assurance of sustainability, measuring benefits forsoil, water, air, biodiversity, infrastructure, animal welfare and social responsibility. The program…

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19Aug 20

Britain At Breaking Point?

Over the coming weeks and months, American farmers and ranchers will probably hear a lot of apparent anti-U.S. farming reaction from the UK. On behalf of all British farmers, please don’t take it personally. The ‘B’ word In 2016, 51.89% of Britons voted to leave the European Union in what is now known as the Brexit referendum. Objectively, it is fair to say that most British farmers were more than a little ‘misled’ in the pre-election promises and predictions from…

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19Aug 20

In Control Of Our Impulses

What defines success when we are working cattle? Years ago success for me was just getting the job done. Now, success is about specific outcomes I want to achieve. At the end of the day, regardless of techniques, do’s and don’ts or rights or wrongs, they are all academic if the outcome isn’t achieved. The outcome I strive for now is calm, relaxed cattle. When I pressure cattle to ask them to move or turn, slow down or speed up,…

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