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AGW Blog

Challenging greenwashing and supporting positive solutions

09Feb 21
What Is Pasture-raised? Blog

What is “Pasture-Raised”?

What is “Pasture-Raised”? Pasture-raised means an animal was raised on pasture. But heads up: it’s not always used honestly—we’ll explain later how to know when you can trust this claim. Not to be confused with pasteurized (the process of heating foods to kill germs), the term “pasture-raised” is usually talking about an animal raised for food, and you’ll find it as a label on meat, dairy and eggs from those animals. Aren’t all farm animals raised on pasture? No. While…

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20Jan 21
At The Crossroads Blog

At The Crossroads

The COVID lockdown and movement restrictions in South Africa have undoubtedly hastened the evolution of consumers reconnecting with the origin of their food—and those who produce it. Throughout 2020, more and more people began using online food platforms, choosing to source food directly from farmers and growers. Unfortunately, once the movement restrictions were eased, most people soon returned to the old habits of ‘convenience’ shopping at the supermarkets. I say ‘most’, because the seeds of change were undoubtedly sown. New…

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18Jan 21
Laying Hens 101 Blog

Laying Hens 101

Pasture-raised eggs can provide a useful income stream to an existing farming business. But as with any new venture, it is essential to ask yourself some important questions before buying in your first chicks. Do I have the time and additional resources to accomplish this task? Can I afford the initial outlay? What are my costs of production? Do I have a viable local market, such as a major metropolitan area or popular farmers’ market? Will local stores or restaurants…

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14Jan 21
Staying Safe Blog

Staying Safe

An invader is detected and deemed dangerous. Evidence is delivered to multiple locations, where it will first be used to identify the foreign agent’s unique weaknesses; then to design and manufacture special weapons to exploit those weaknesses. The weapons are designed to work within the conditions and constraints of the location being infiltrated, effectively targeting the invader while avoiding collateral damage. As supplies increase and weapons are deployed, the invader is disabled, captured and finally removed. But the story does…

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14Jan 21

Certified Regenerative by AGW Pilot Farms Selected

Following the recent launch of our newest label, Certified Regenerative by A Greener World (AGW), we are thrilled to select over 50 farms to join the program’s pilot phase. Building on our successful family of leading labels, the new certification will provide a whole-farm assurance of sustainability, measuring benefits for soil, water, air, biodiversity, infrastructure, animal welfare and social responsibility. Key features of the program include transparent, rigorous standards; high animal welfare; a holistic, farmer-led approach; early and broad access…

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