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Consumer Reports Beef Safety Release

Sustainable Farming Means Safer Meat? Now There’s a Surprise…

 

High-welfare, sustainably-produced beef isn’t just better for the animals or the planet: Consumer Reports’ recent tests on ground beef proves it’s safer for us, too.

In one of the largest like-for-like comparison test of its kind, the widely respected Consumer Reports found that conventional ground beef is twice as likely to contain potentially life-threatening antibiotic-resistant ‘superbugs’ than ground beef from sustainably-raised cattle, and three times as likely when compared to ground beef from cattle raised outdoors on an entirely grassfed diet.

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Welcome to A Greener World!

The way we farm and feed ourselves is a hot topic right now—and so it should be. While many of us have access to an abundance of so-called “cheap” food, it turns out that it’s not as “cheap” as we might think. All the evidence suggests that industrial farming is damaging our health, animals, and the planet we share. Hardly a day goes by without a food- or farming-related headline—whether it’s “Pink Slime” in our meals, obesity and diet-related ill health, the abuse of antibiotics in meat production, or belching cattle warming the planet.

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Welcome to Animal Welfare Approved

The Animal Welfare Approved program audits and certifies family farms raising their animals humanely, outdoors on pasture or range. Farmers who earn the AWA seal benefit from having a third-party verification of their high-welfare practices and consumers benefit by knowing that the humane label means what it says. Animals are raised outdoors on pasture or range on true family farms with the “most stringent” humane animal welfare standards according to the World Society for the Protection of Animals. Annual audits by experts in the field cover birth to slaughter. AWA is able to offer this certification and technical and marketing services to farmers at no charge. Because AWA is not financially dependent on farmer fees, the program is unbiased and completely transparent. We encourage you to sign up for the email list to receive monthly announcements about new farms, special events and breaking news, and to become a fan on Facebook and follow us on Twitter. Also check AWA's Online Directory to find farms and products in your area.
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