Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
It's a tradition of mine to write a note of sincere gratitude to Big Ag for the many "gifts" they've bestowed upon us all over the past 12 months relating to food animal production. Gifts that we didn't really want, need, or—in some cases—didn't even know about. Here's my top 10 for 2014.
Here at AWA, we’ve been thinking a lot about this special holiday and how we may have more in common with our ancestors than we think. Upon arriving in America, the early pilgrims ate what was locally available (granted, they didn’t have an alternative!). This happened to be animals that ranged and foraged in the woods and pastures, eating a diet specific to their natural needs and free from non-therapeutic antibiotics or added hormones. Sounds like a Certified AWA farm, doesn’t it? Meat, dairy, and eggs from animals raised outdoors on pasture or range is better for you, better for farmers, and better for the planet all great reasons to give thanks.
While the GRSB states that it has deliberately avoided outlining indicators, metrics or practices on the basis they are “only applicable in a narrow range of environments and systems and therefore need to be developed at the local level,” we believe that in order to be credible, any further local and international work in this area must properly tackle the following fundamental limitations of the GRSB’s Principles and Criteria report—and the industrial beef production model itself.
In this era of uninformed, “silver bullet” solutions to the plague that is industrial farming, it’s great to see that Dan Imhoff—the author of the seminal book CAFO: The Tragedy of Industrial Animal Factories—is making a stand against the reckless abuse of antibiotics in industrial livestock production. And he’s making real sense, too.
In a bold move, Imhoff has launched a new public petition which targets the largest—and yet possibly the most responsive—player when it comes to U.S. meat production and consumption: Walmart, our nation’s largest retailer.
Talk about paranoia: I’ve just read that the catering company which runs the various cafeterias on Capitol Hill is stopping its promotion of “Meatless Mondays.” The reason? An intensive meat industry front group, the entertainingly-named Farm Animal Welfare Coalition, has pressurized the catering company to cease supporting Meatless Monday on the basis that the promotion is actually an “acknowledged tool of animal rights and environmental organizations.”
It’s the kind of farfetched plot you’d expect to see in a James Bond or Jason Bourne movie. You know, where the bad guys are found to be secretly coercing governments – and even entire countries – to aid corporate global domination, and where good old Felix from the CIA saves the day and helps Mr. Bond defeat the evildoers.
But in a bizarre twist to the plot, it now looks like the real-life U.S. Government officials have actually been working for the likes of Monsanto and the Big Ag lobby all along. A devastating new report by Food & Water Watch – entitled Biotech Ambassadors: How the US State Department Promotes the Seed Industry’s Global Agenda – reveals that the U.S. State Department has been aggressively pursuing foreign food and agricultural policies that seek to benefit the vested interests of the largest biotech seed corporations – often collaborating directly with representatives from Monsanto, DuPont Pioneer, Syngenta, Bayer CropScience and Dow Agrochemical.
Maybe it’s time we demanded a health warning on intensively produced meat products. Because when it comes to the link between modern so-called science-based industrial livestock farming and the rise of life-threatening antibiotic resistant bacteria, the evidence just keeps on coming.
Hot on the heels of a damning report by the Environmental Working Group, which revealed high levels of potentially life-threatening antibiotic-resistant bacteria on raw supermarket meat, the respected Consumer Reports has found potential disease-causing organisms in 90 percent of ground turkey samples purchased from stores nationwide. What’s more, many of the bacteria they identified were resistant to more than three antibiotic drug classes.
We can be pretty certain that in the coming days we will hear this message over and over again "So what if most of the meat on our supermarket shelves is contaminated with antibiotic-resistant bacteria? If you handle and cook your meat properly then a few bacteria shouldn’t be a problem; and if you get sick with an untreatable disease then it’s your own fault.'
This is the kind of contemptible retort we can expect from the intensive meat industry lobby and its many trolls in response to new research by the Environmental Working Group (EWG), which reveals high levels of life-threatening antibiotic-resistant bacteria on raw supermarket meat. Yet the “cook it properly and everything will be OK” spin is just Big Ag’s latest attempt to absolve itself of any responsibility for squandering one of the most important medical innovations of our time– and putting American lives at risk.
A Greener World promotes verified farming practices and encourages food choices that deliver positive impacts for the environment, society and animals—whether farmed or wild. We advocate practical and positive solutions, centered on a range of trusted and transparent market-based certifications, to inspire people to spend their food dollars in ways that result in real change.