We know that most of the world’s hungry live in the developing nations in the South. They are hungry because they cannot afford to buy food or grow it themselves, usually because of poverty, but also due to conflict, poor infrastructure, poor agricultural practices, and the over-exploitation of the environment, among other things. They are also hungry because much of their agricultural production is focused on generating food and livestock feed to supply Western markets. Recent price rises caused by harvest failures, commodity speculation, and the diversion of grain to produce biofuels over recent years have hardly helped matters (see for example Tom Philpott’s excellent blog on the horrendous impact U.S. biofuels policy is having on global food prices – and hunger).
In a recent test of pork chop and ground-pork samples from six U.S. cities, Consumer Reports found low levels of ractopamine in almost one-fifth of the 240 pork products analyzed, as well as a range of other nasties – including several strains of antibiotic-resistant bacteria. Ractopamine is a growth promoter drug. It is widely used on intensive livestock farms in the U.S. because it increases the rate of weight gain and carcass leanness in pigs, cattle and turkey. It’s estimated that up to 80 percent of the U.S. pig herd is fed the drug every year. Of course, the drug doesn’t come without its costs.
Last week, the “No on 37” campaign was called out for allegedly misusing the U.S. Food and Drug Administration’s logo on a campaign flyer opposing the labeling of genetically modified (GM) ingredients in food. The “No on 37” campaign flyer includes the FDA logo next to a quote (allegedly) from the FDA which states that a GM labeling policy like Prop 37 would be “inherently misleading.” The clear implication from this flyer is that the FDA stands with the “No on 37” campaign and opposes the labeling of GM ingredients in food. Yet according to a Reuters report, FDA spokeswoman Morgan Liscinsky has clearly stated that the agency had made no such statement and had no position on the initiative.
Two separate but very much related events that could radically change the way America farms and feeds itself are big in the news right now. Both concern a matter dear to my heart: Food labeling. As leading food and ag writer, Tom Philpott, recently wrote, the upcoming vote in California on Proposition 37 “could spur a revolution in the way our food is made.” If adopted, Prop 37 would simply require the labeling of food containing genetically modified (GM) ingredients.
I’m sorry to say it, but news that a large-scale “organic” egg producer is being sued for making misleading marketing claims about the welfare of its chickens comes as no real surprise. To be honest, I’m more shocked that it’s taken this long to make the headlines. Several news agencies are reporting that the Animal Legal Defense Fund (ALDF) has filed a class-action lawsuit against Judy's Family Farm Organic Eggs and Petaluma Egg Farm for allegedly violating California's consumer protection laws. Judy's Family Farm Organic Eggs cartons feature images of hens roaming on an expansive green field, while the carton wording states that the hens are “raised in wide open spaces in Sonoma Valley, where they are free to ‘roam, scratch, and play’.” However, the ALDF claim that the organic hens at Judy’s Family Farm “are crammed in covered sheds with no outdoor access. Implying their hens are free-range when they are not provides an unfair advantage over actual free-range egg producers, and also cheats consumers.” The complaint? The packaging used by these egg producers leads consumers to mistakenly believe the eggs come from free-range hens. From what I know about the farm in question, I couldn’t agree more.
Despite the recent recession, it’s great to see that demand for high-welfare, sustainable meats, dairy products, and eggs continues to grow. As the public wakes up to the negative impacts of intensive farming, they’re looking for food labels that provide real assurances that the food they buy is healthful, and produced with animal welfare and the environment in mind. Many different businesses have now set up programs to offer consumers certain assurances about the food they buy. It goes without saying that the many different labels offered by food businesses vary enormously in terms of their scope and operation. However, most of the claims are centered on claims that farmers are using humane, sustainable farming practices, or that animals are fed a strictly controlled diet, or that medications or hormones are restricted or even prohibited. Since it’s impossible for each of us to go out and check the farms ourselves, we effectively take it on face value that the food label we choose to support really does deliver the benefits that it promises.
It pains me to say it but there are some very real connections between BSE (bovine spongiform encephalopathy) and the recent "pink slime" fiasco that need to be aired. I am not saying that "pink slime" (lean finely textured beef or LFTB for short) represents anything like the public health hazard that potentially BSE-infected meat could represent. Regulations are now in place to ensure that specified risk material is removed from every beef carcass so it does not enter the human food chain, and that the feeding of ground-up cattle remains back to cattle has been banned since 1997. However, it's hard to ignore the fundamental similarities of the two incidents and, more importantly, the underlying circumstances and mindsets that led to the adoption in both cases of some highly questionable industry practices -- practices that most people would have almost certainly have opposed had they been given the chance.
Whether it’s the regular tweets of the big-name food pundits or the countless anonymous contributors to online food discussions, an astonishing amount of advice is now dished out on what food we should buy and where we should buy it. While much of this guidance is sound and reasonable, some of it is wildly inaccurate or just downright unrealistic. Take the latest mantra that cropped up in an online discussion that I was following: ‘Before you buy any food you should go and visit the farm, because that will answer all your questions.’ Buying direct from the farm or at the farmers’ market is something I wholeheartedly enjoy supporting. In doing so, my family hasn’t bought into the appalling practices of industrial agriculture; we’ve used our dollars to support local farms - and the food usually tastes great, too. But is it realistic to expect every conscientious consumer to have the time and ability to actually visit the farm first – let alone the expertise to assess what they see when they get there?
Last week, The Daily broke the news that the USDA planned to buy 7 million pounds of Boneless Lean Beef Trimmings (BLBT) – otherwise known as “pink slime” – for school lunches. Some reports state that 70% of prepackaged grind on retailers' shelves contain it. The resulting backlash has had more effect than anyone expected. Following a public outcry and hundreds of thousands of signatories to petitions to try to get the product out of schools, Beef Products, Inc. (BPI), the world’s leading producer of BLBT, has launched a new counteroffensive website “pink slime is a myth.” So where does the truth lie? Obviously, Boneless Lean Meat Trimmings sounds a lot more appetizing than “pink slime.” But whatever you call it, what is it? And how is it produced? The “pink slime is a myth” website says that BLBT is the meat and fat that is trimmed away when beef is cut. This is true as far as it goes. But BLBT isn’t quite the same as the bits of meat that you or your butcher might cut off the edge of a steak or other piece of meat. BLBT is the fatty trimmings that even BPI agrees couldn’t be separated with the knife. In the past, these trimmings were used for pet food or converted into oil rather than being served as hamburgers to people.
McDonald’s has just discovered bigger isn’t always better. McDonald’s – one of the nation’s largest egg purchasers - has just dropped Sparboe Farms, one of the biggest egg producers in the U.S. after undercover filming showed abuse of chicks and hens at facilities in Iowa, Minnesota and Colorado. McDonald’s is finding out that there is a price to be paid for dealing with industrial egg producers like Sparboe. By their very design these industrial systems fail to meet the needs of the hens, fail to protect the consumer from health problems such as Salmonella and fail to provide farm workers with a safe and positive working environment. However, McDonald's Europe boasts a much more sustainable supply chain - in fact, over 95% of all eggs used by McDonald’s across 21 European countries are either free range or cage free “barn” eggs. Why then can McDonald’s in the U.S. not learn from its European operation?
Animal Welfare Approved has an annual tradition of taking a moment to thank the family farmers who work so hard to produce healthy and environmentally responsible food for our communities. Farming is not an easy job, and we want to encourage AWA friends and followers to take this opportunity to appreciate farmers you know for their contribution to our holiday tables and to our tables every day. As the only national nonprofit organization that audits, certifies and supports farmers raising animals on pasture, we are fortunate to have become the most highly regarded food label for sustainability and outdoor farming systems. With an ever-growing family of certified farms, AWA helps consumers find sustainable, pasture-raised products and connect with the farmers that produce them. We encourage you to seek out AWA farms and purchase their products this holiday season as a way to support pasture-based farms. Please also use this forum and social media to share your thanks. USE THE COMMENT BOX BELOW TO SHARE YOUR THANKS TO FAMILY FARMERS. OR… to use Twitter to thank family farmers, use the hash tag #ThankAWAFarmers. On Facebook, use @Animal Welfare Approved to tag your message. We will share all of these messages with AWA farmers! Food is a central focus of any holiday, but it has impacts far beyond the table. While the majority of farm animals are raised in extreme confinement, numerous studies have shown that pasture- and range-based farming is better for the environment and brings a wide range of benefits to both animals and consumers. Our farmers are providing good, healthy food from animals raised according to the highest standards and are moving us all towards a more sustainable future. Every animal we raise outdoors on pasture brings an environmental benefit to us all – in responsible nutrient management, soil conservation and lower environmental impact. Join us in celebrating these farmers who work so hard to feed us and who are truly stewards of our planet.
In response to farmer interest in labeling, Animal Welfare Approved has launched a new labeling section. The site is designed to help farmers and processors navigate the labeling process and serves as the portal for accessing Animal Welfare Approved's free labeling service for certified farms. Featuring labeling guidance, information on claims approval and a gallery of approved labels, the new site and service can save producers time and effort in creating an attractive, effective label for certified products. And as with AWA certification, there is no charge for this service for farmers in the program. Farms interested in certification should visit AWA’s Certification page for more information. Farmers and processors can use the information in AWA’s new online labeling resource to help distinguish their pastured products in the marketplace, and consumers and retailers will be able to use these resources to ensure they are sourcing sustainable products.The launch of AWA’s new labeling section coincides with the release of “Food Labeling for Dummies,” AWA’s new comprehensive guide for consumers.