The story that grabbed my attention last week was a class action lawsuit against Taco Bell challenging the actual beef content in the chain's beef tacos. Taco Bell responded with what appeared to be an example of public relations crisis management at its best, but with one major flaw: in rebutting the lawsuit Taco Bell appears to have trashed its product. The false advertising lawsuit claims that the “seasoned ground beef” in Taco Bell’s crunchy taco, beefy ground burrito and other products doesn’t actually meet the minimum requirements set by the U.S. Department of Agriculture to be labeled as "beef.” Taco Bell responded quickly with its “thank you for suing us” ads stating that the filling was indeed beef with added seasonings.
As consumer demand grows for products from animals raised with high-welfare standards, Animal Welfare Approved is pleased to launch its new Online Directory of AWA farms and AWA farmers' products across the country. From beef to bison, milk to cheese, chicken to sheep, this directory is the go-to search engine to find the most humane products available in the United States.
Recently John Stossel of FOX Business Channel has aired a number of segments disparaging sustainable agriculture. His issues have included the use of herbicides and pesticides, grainfed vs. grassfed beef, genetically modified salmon and food safety. Is Stossel going out of his way to be outrageously provocative? To what end? And for whose benefit? Certainly we are not the only ones to condemn these reports as being inaccurate, unbalanced and biased, as the many comments to the reports attest. Stossel would no doubt accuse me of being unrealistic and only supporting small scale farms. However, the reality is that to keep the planet healthy and fed we will need to employ a wide range of solutions. Sadly, the last 40 years of ”big ag’s” version of the solution has shown chronic failure in the form of antibiotic resistance, tainted water and some of the largest food recalls in history. Too bad Stossel doesn’t recognize that we have to stop using the planet – a finite resource – as “big ag’s” test tube.
An article which first appeared on the web back in January is doing the rounds again. This time it’s being used by the National Beef Packing Company to promote its “natural” beef. The National Beef Packing Company has a lot to say about the benefits of its feedlot-raised, grain-fed beef versus grassfed beef, and is currently using an edited version of an article by James E. McWilliams, entitled “Beware the Myths of Grassfed Beef,” to support its argument. I’m not sure if the editing of this newer version was done by McWilliams himself, or if National realized that if they printed the original article in its entirety they would at the very least find themselves promoting the animal welfare and health benefits of grassfed over feedlot beef. Because in his original article, McWilliams states that “the comparative health benefits of grass-fed beef are well documented” and that “scores of studies indicate that it's higher in omega 3s and lower in saturated fat.” He also says that grassfed systems are “kinder to the animals” – all points which have miraculously disappeared from the National Beef Packing Company’s current version. But let’s not worry about that now, and go straight to the “meat” of the article.
On June 28, the Food and Drug Administration (FDA) issued a draft Guidance to Industry document for the use of antibiotics in farm animals. It’s the first time in over 30 years the FDA—the agency charged with regulating drugs in the U.S.—appears to be taking steps to limit the use of important antibiotics in food animal production. Good news? Sadly, the draft guidance contains only two recommendations, both so weakly worded they would allow the agricultural industry to carry on just as it is has. Even more distressing, once the document is finalized, it only represents the FDA’s current thinking on the topic; it doesn’t carry any regulatory power whatsoever. In what appears to be a saving grace, the guidance summarizes many reports dating back to 1968 showing the link between antibiotic use and antibiotic resistance. In fact the best part of 10 of the 19 pages is used to demonstrate this very point. In fact the FDA press release announcing the release of this guidance states “that the overall weight of evidence available to date supports the conclusion that using medically important antimicrobial drugs for production or growth enhancing purposes (i.e., non-therapeutic or sub-therapeutic uses) in food-producing animals is not in the interest of protecting and promoting the public health.” However, the rest of the world has already acknowledged this link and has acted to reduce the very real risk of indiscriminate antibiotic use in the livestock industry. In the U.S. we have listened to Big Ag, allowed the powerful agricultural and pharmaceutical lobbies to have their way, and continued to put tons of antibiotics into farm animal feed and water. There are estimates that as much as 70 percent of the antibiotics used in the U.S. are used to promote growth in farm animals, not to treat animals that are sick or ailing.
At the recent Council for Agricultural Science and Technology symposium there seemed to be a consensus that folks didn’t trust science. Now, as some of you might know from my previous blogs (see “Beware of Bad Science”), one of my pet peeves is deceit and spin being masqueraded as real science. I believe that this practice is helping to undermine the vital role that science has to play in our lives, and is a key reason why more and more people don’t trust scientists. On May 27, 2010, AgriLife Communications posted a press release which appears to refute claims that grassfed beef is healthier than grainfed beef. But the shocking lack of academic rigor behind this seemingly important press release demonstrates to me exactly why people are losing their faith in science. This press release, entitled “Study shows ground beef from grainfed cattle healthier than grassfed,” claims to highlight new research by Dr. Stephen Smith, a Professor of Meat Science at AgriLife Research, a member of the Texas A&M University System. The background is that Dr. Smith was paid by the National Cattlemen’s Beef Association to look at the potential effects of eating grassfed or grainfed beef on cholesterol levels.
Talk about a waste of time on top of a waste of money. Three senators recently sent a letter to the USDA leadership to protest that a paltry $65 million from an agribusiness support fund of $307 billion (i.e., the 2008-2012 U.S. Farm Bill) went to groups trying to supply tax-paying customers the healthy, safe, nutritious food they demanded from local American farmers. Senators Saxby Chambliss (R-GA), John McCain (R-AZ) and Pat Roberts (R-KS) wrote to Secretary of Agriculture Tom Vilsack expressing their “serious misgivings” regarding the new USDA initiative, “Know Your Farmer, Know Your Food” (KYF2). They charged that the program’s measures were “completely detached from the realities of production agriculture” and accused it of prioritizing locovore markets “at the expense of rural communities with documented rural development needs.” Am I missing something here? According to the 2000 census, nearly 80% of the U.S. population (i.e., eaters) live in urban areas - wouldn’t it make sense to focus our resources there? Though farms may be located in rural areas, their markets are by and large where the people are - in cities. The major beneficiaries of government funding to date have not been farmers but big business and shareholders. Government payments that facilitate production below the market value help the company, not the producer.
A couple of opinion pieces that appeared within days of each other have recently caught my eye. First was “Grass-fed beef packs a punch to environment” by Dr. Gidon Eshel on the Reuters Blog, swiftly followed by “The myth of green beef,” in the Atlantic Blog, by Helene York. Both pieces swim rather vigorously against the scientific tide on the issue of the environmental impact of beef and grassfed cattle systems in particular. The issue of environmental impact and meat production is a complicated one and open to misinterpretation and confusion. With my obvious interest in grassfed and pasture-raised production I am always looking to see what new evidence is being presented. After reading both pieces, however, I was left feeling rather disappointed. These articles are interesting, but they are interesting for all the wrong reasons. While they appear to put forward a strong argument, with independent studies mentioned, if not always actually referenced, they actually expose the problems of scientific reductionism and a general lack of academic rigor.
All the heat wasn’t in the kitchen on March 17, when a group of chefs, led by AWA supporter Chef Bill Telepan, wore their traditional white jackets to Capitol Hill to push for increased funding for school lunches. Chef’s Day of Action, coordinated by the NYC Alliance for CNR (Child Nutrition Reauthorization), brought together celebrity chefs and school lunch reform advocates to urge Congress to provide an additional $4 billion in funding per year for school food programs. The Child Nutrition Reauthorization Act comes up every five years and this year President Obama has asked for an additional $1 billion per year. The Senate, however, is considering only authorizing $500 million per year—half of what the President has requested. Even $1 billion wouldn’t make much of a difference to the 30 million school children who depend on the National School Lunch Program for meals. And when you consider the size of the budget—$3.7 trillion—it’s pocket change. $1 billion only equals 17 ½ cents per day per child. The government reimburses schools $2.68 for fully subsidized lunches. The chefs say much more is needed to really make a difference. An increase in funding to $4 billion will provide an additional $0.70 per child. “We need school lunches to be about the best food, not the cheapest food,” says Chef Bill Telepan, who is also a board member of NYC’s Wellness in the Schools. “This is what we practice as chefs and we have a responsibility to bring the best food there is into schools.”
Most people have heard the old saying “a bit of dirt never hurt anyone.” When my kids were little and they dropped a piece of apple on the floor, I would run it under the tap for a second or two before passing it back to them for a (usually unsuccessful) second attempt to eat it. I did it almost without thinking--instinctively perhaps. And I remember my parents doing the same for me--and no doubt my grandparents did exactly the same for my parents when they were young. Of course, the underlying principle here arguably has its roots in basic human biology: the more germs we are exposed to when we are younger, the stronger our immune systems are in later life. And this very same principle extends to the way many of us choose to farm.