Last week, The Daily broke the news that the USDA planned to buy 7 million pounds of Boneless Lean Beef Trimmings (BLBT) – otherwise known as “pink slime” – for school lunches. Some reports state that 70% of prepackaged grind on retailers' shelves contain it. The resulting backlash has had more effect than anyone expected. Following a public outcry and hundreds of thousands of signatories to petitions to try to get the product out of schools, Beef Products, Inc. (BPI), the world’s leading producer of BLBT, has launched a new counteroffensive website “pink slime is a myth.” So where does the truth lie? Obviously, Boneless Lean Meat Trimmings sounds a lot more appetizing than “pink slime.” But whatever you call it, what is it? And how is it produced? The “pink slime is a myth” website says that BLBT is the meat and fat that is trimmed away when beef is cut. This is true as far as it goes. But BLBT isn’t quite the same as the bits of meat that you or your butcher might cut off the edge of a steak or other piece of meat. BLBT is the fatty trimmings that even BPI agrees couldn’t be separated with the knife. In the past, these trimmings were used for pet food or converted into oil rather than being served as hamburgers to people.
As consumer demand grows for products from animals raised with high-welfare standards, Animal Welfare Approved is pleased to launch its new Online Directory of AWA farms and AWA farmers’ products across the country. From beef to bison, milk to cheese, chicken to sheep, this directory is the go-to search engine to find the most humane products available in the United States.
The World Society for the Protection of Animals (WSPA) has lauded AWA’s welfare standards for two years running as being the most stringent in the U. S. Ecosalon.com (author Vanessa Barrington) says Animal Welfare Approved is “the best of the best” when it comes to humane farming.
Animal Welfare Approved farms are now in 42 states as well as Canada. That means AWA products are becoming more readily available. “AWA products can be found at the farm gate, farmers’ markets, national and regional retailers, and restaurants,” says Andrew Gunther, AWA program director. “The good news for consumers is that sustainable, high-welfare farms are growing in numbers. Sustainable farming is losing its quaint, niche persona, as AWA farmers prove on a daily basis. We have individual farms and cooperating farm networks supplying retailers and restaurants all over the country. This directory is yet another connection between the consumer and the farm.”
On this new directory you’ll find listings for AWA farms, farmers’ markets, restaurants, grocery stores and online shopping sources that will help bring better quality foods to your table. “Each week we receive countless requests from consumers who want to know where they can find AWA products,” says Gunther. “Our online directory will make it easier for people to find products from farms where animal welfare and the environment really do come first.”