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Plateau Cattle Company Farm Profile

Plateau Cattle Co. – Nanton, Alberta

John Smith and Laura Laing raise Certified Animal Welfare Approved by A Greener World (AGW) beef cattle at their third-generation family-owned ranch, Plateau Cattle Co., just south of Calgary near the town of Nanton, Alberta. Life on the ranch is very much a family affair, with John and Laura managing the day-to-day activities and working together in everything they do – whether that’s researching genetics in the ranch office or out on horseback rounding up cattle.

Plateau Cattle Co. raises their herd of Black Angus beef cattle outdoors on pasture, according to the highest animal welfare standards. “The natural grass pastures that feed our cattle are part of our family’s deep ranching history. We protect this land and manage it as lightly as possible,” says John Smith. “In fact, our cattle are part of a healthy, natural management system and contribute to the sustainability of the land, too. By letting our cattle roam free, rather than penning them, their footprint is widespread and results in less impact in one area. They eat the grasses and legumes they find, and the digested plants and seeds are redistributed through each cow and calf back onto the land, enriching future grass crops. Their hooves trample and aerate the landscape in a way that benefits a wide range of plant species.”

In addition to being Certified Animal Welfare Approved by AGW, the cattle herd at Plateau Cattle Co. is Certified Grassfed by AGW, the first—and only—food label in the U.S. and Canada that guarantees food products come from animals fed a 100% grass and forage diet, and raised entirely outdoors on pasture or range.

John Smith and Laura Laing say they chose to pursue certification because, “we strive to exceed industry standards when it comes to animal care and sustainable food production. In fact, we’ll even boast a little and say that we’re trailblazing new ideas and ways of raising cattle that are helping to advance the industry.”

Certified Animal Welfare Approved, Certified Grassfed by AGW beef from Plateau Cattle Co. is available through Trail’s End Beef. For more information about Plateau Cattle Co., visit and contact the ranch at or 403-371-8752. Follow the farm on Twitter and Instagram.

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