This terrific short was brought to our attention by Debbie Davis of DWD Longhorns. She writes:
Here’s a “great 15 minute video on the state of our food supply from the perspective of some of today”s greatest minds in sustainable agriculture.”
As we enter Earth Week 2011, millions of people across the U.S. and the world are looking for ways to minimize their impact on the environment. It might surprise you to know that one of the best places you can start is the food you eat. Did you know that at least 30 percent of our annual carbon footprint is made up of our daily food choices? Choosing the right food – such as Animal Welfare Approved meat and dairy products – is one of the most important, everyday activities that can reduce our individual environmental impact and help to improve the well-being of farm animals at the same time. So, why not use this opportunity to reduce your consumption of unsustainable, low-welfare, intensively reared feedlot meat and dairy – and choose high-welfare, pasture-based meat and dairy products instead? Animal Welfare Approved’s online directory makes it easy to find AWA-certified farms and products in your area and to support sustainable farming. Pasture-based farming can bring real benefits to us all, not only through healthier products but by helping to protect the planet for future generations.
The story that grabbed my attention last week was a class action lawsuit against Taco Bell challenging the actual beef content in the chain's beef tacos. Taco Bell responded with what appeared to be an example of public relations crisis management at its best, but with one major flaw: in rebutting the lawsuit Taco Bell appears to have trashed its product. The false advertising lawsuit claims that the “seasoned ground beef” in Taco Bell’s crunchy taco, beefy ground burrito and other products doesn’t actually meet the minimum requirements set by the U.S. Department of Agriculture to be labeled as "beef.” Taco Bell responded quickly with its “thank you for suing us” ads stating that the filling was indeed beef with added seasonings.