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Brand Identity Guide

About These Guidelines

The guide is designed to define A Greener World’s brand expression and help you create communications that bring it to life. The consistent use of these guidelines will bring a unified messaging and identity system to consumers, farmers, supporters and employees. Please note that any and all logo and label usage is governed by A Greener World’s policies and procedures, and may only be used with consent from AGW.

 

About A Greener World


A Greener World (AGW) is the home of North America’s leading food labels. A nonprofit certifier, AGW identifies, audits, certifies and promotes practical, sustainable farming systems by supporting farmers and ranchers and informing consumers. AGW’s growing family of trusted certifications includes Certified Animal Welfare Approved by AGWCertified Grassfed by AGW, Certified Non-GMO by AGW and Certified Organic by AGW.

 

Fonts

Fonts used in certification logos: Gotham Bold and Gotham Medium

Fonts used in print materials and communications: Sketch Block, Sketch Block Bold, Sketch Block Light and Calibri and Calibri Bold

 

Logos

The primary A Greener World (AGW) logo will appear on all AGW communications. Whenever possible, use the full color version of these logos.

 

A Greener World Logo

Green PMS: 358
Cyan Magenta Yellow Black Red Green Blue
C: 35 R:172
M: 0 G: 213
Y: 60 B: 138
K: 0
HEX: acd58a

 

Dark Brown PMS: Black 4
Cyan Magenta Yellow Black Red Green Blue
C: 55 R: 48
M: 60 G: 37
Y: 70 B: 27
K: 75
HEX: 30251b

 

 

Certified Animal Welfare Approved by AGW logo

Animal Welfare Approved by AGW

Dark Green PMS: 7743
Cyan Magenta Yellow Black Red Green Blue
C: 75 R: 60
M: 40 G: 93
Y: 100 B: 44
K: 35
HEX: 3B5D2C

 

Light Green PMS: 368
Cyan Magenta Yellow Black Red Green Blue
C: 51 R: 138
M: 0 G: 198
Y: 100 B: 64
K: 0
HEX: 8AC640

 

Blue PMS: 801
Cyan Magenta Yellow Black Red Green Blue
C: 100 R: 0
M: 0 G: 174
Y: 0 B: 239
K: 0
HEX: 00AEEF

 

Dark Orange PMS: 1645
Cyan Magenta Yellow Black Red Green Blue
C: 0 R: 242
M: 77 G: 97
Y: 100 B: 34
K: 0
HEX: f26122

 

Light Orange PMS: 1235
Cyan Magenta Yellow Black Red Green Blue
C: 0 R: 253
M: 30 G: 184
Y: 100 B: 19
K: 0
HEX: fdb913

 

 

Certified Grassfed by AGW logo

The grassfed logo is also available in these species-specific versions:

Bison Cattle Goat Sheep

 

Dark Green PMS: 7743
Cyan Magenta Yellow Black Red Green Blue
C: 75 R: 60
M: 40 G: 93
Y: 100 B: 44
K: 35
HEX: 3B5D2C

 

Light Green PMS: 368
Cyan Magenta Yellow Black Red Green Blue
C: 51 R: 138
M: 0 G: 198
Y: 100 B: 64
K: 0
HEX: 8AC640

 

Brown PMS: 7581
Cyan Magenta Yellow Black Red Green Blue
C: 30 R: 145
M: 75 G: 75
Y: 75 B: 60
K: 25
HEX: 914B3C

 

Certified Non-GMO by AGW logo

Dark Green PMS: 7743
Cyan Magenta Yellow Black Red Green Blue
C: 75 R: 60
M: 40 G: 93
Y: 100 B: 44
K: 35
HEX: 3B5D2C

 

Certified Organic by AGW logo

Dark Green PMS: 7743
Cyan Magenta Yellow Black Red Green Blue
C: 75 R: 60
M: 40 G: 93
Y: 100 B: 44
K: 35
HEX: 3B5D2C

 

Light Green PMS: 368
Cyan Magenta Yellow Black Red Green Blue
C: 51 R: 138
M: 0 G: 198
Y: 100 B: 64
K: 0
HEX: 8AC640

 

Brown PMS: 7581
Cyan Magenta Yellow Black Red Green Blue
C: 30 R: 145
M: 75 G: 75
Y: 75 B: 60
K: 25
HEX: 914B3C


Logo Tips:

When placing a logo on a colored background, be sure to download the .PNG files here.

Connect

Follow us on social media. We will be liking and reposting wherever possible.

 

Facebook

Facebook.com/AGreenerWorld.org/

@AGreenerWorld.org

Facebook.com/AnimalWelfareApprovedbyAGreenerWorld/

@AnimalWelfareApprovedbyAGreenerWorld

 

Twitter

Twitter.com/Agreenerworld

@Agreenerworld

Twitter.com/AWAapproved

@AWAapproved

 

Instagram

Instagram.com/agreenerworldorg/

@agreenerworldorg

 

Join the conversation using hastags.

#AGWProud

#TrustedLabels

#AGreenerWorld

#AGW

 

Communications and Marketing

AGW offers a range of marketing support for certified farms and ranches, and anyone selling certified products. We have extensive experience in marketing, PR, communications and best positioning AGW-certified products in a competitive marketplace. From simple talking points explaining what certification means to a complete label overhaul, we’re here to help. For more information reach out to your Regional Farmer and Market Outreach Coordinator here.

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