On January 12, the Agriculture Marketing Service (AMS) of the U.S. Dept. of Agriculture (USDA) announced it had withdrawn its grassfed standard used in livestock and meat marketing due to lack of a clear congressional mandate to maintain it. While these changes at the USDA are largely procedural, this development could result in a proliferation of “grassfed” claims that do not meet consumer expectations. In light of the USDA’s announcement, transparent third-party certifications that clearly define 100 percent grassfed production (like Certified Grassfed by AWA) become more important than ever for protecting the interests of “true” grassfed farmers and conscientious consumers alike.
MSN Health and Fitness ran this article today, demonstrating the growing trend of consumer interest in grass-fed beef. From animal welfare to health concerns, the reasons for demanding grass-fed beef are beginning to dominate consumer consciousness.
“Research is showing that beef from grass-fed cattle is leaner, healthier, and less costly to the planet – and may even be safer to eat than the heifers you”re chewing on now.”\r\n\r\nSee\r\n\r\nGrass is Greener\r\n
Want Steak Without Guilt? Go Against the Grain.
By Lindsay Moyer, Women’s Health