In response to a recent press release announcing that La Cense Ranch has become the first grassfed beef producer to be certified under the USDA “Grass Fed” standard, Animal Welfare Approved Program Director Andrew Gunther made the following statement: “I am seeing a re-emergence of the arguments that surrounded initial discussions about the USDA’s ‘Grass Fed’ definition. The USDA standard only partially addresses buyers’ expectations for grassfed meat. We are concerned that consumers may assume that a USDA Grass Fed certification means that ruminants are raised on pasture for the duration of their lives, without confinement or feedlots.”
John Howell raises Certified Animal Welfare Approved by A Greener World (AGW) bison outdoors on range at Dismal River Ranch in Mullen, Nebraska. The ranch is suitably located along the Dismal River in the northwest part of the state. The river and surrounding environment play host to countless outdoorsmen and women throughout the year, particularly during hunting season.
John grew up hunting and fishing on his family ranch in Nebraska. While attending Colorado State University on a football scholarship, John continued his involvement with the ranch and his love for the outdoors—and ranching—grew stronger. In 2001, he was drafted by the Tampa Bay Buccaneers in the fourth round and won a Super Bowl Championship with them in 2002. With his professional football days behind him, John returned to the family ranch to raise bison the way nature intended.
The bison at Dismal River Ranch are free to roam across thousands of acres of open range. Raising bison outdoors on nutrient-dense native grasses using high-welfare management techniques not only ensures the animals can express their innate behavioral needs, but results in delicious, healthy red meat with lower fat (5 to 7 percent for bison compared with 25 to 30 percent for beef) and a higher protein content. John’s Certified Animal Welfare Approved by AGW certification verifies he is raising his bison according to the highest welfare standards, outdoors on pasture from birth through slaughter.
Certified Animal Welfare Approved by AGW bison from Dismal River Ranch is available direct from the farm. For more information, contact John Howell at email@example.com.