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What is Better Meat?

 

Let’s face facts: America has a very deep-seated meat culture—and that’s not going to change any time soon. Despite the efforts of some food advocates to persuade people to stop eating meat, U.S. per capita meat consumption rose by a whopping 5 percent in 2015—the largest increase in over 40 years.

As an organization promoting high-welfare, sustainable food animal production—and working directly with thousands of livestock farmers and ranchers—this represents a real challenge. It’s now widely accepted that if we continue to consume such unsustainable levels of industrial meat, dairy and eggs, we’re all in big trouble. We urgently need to change what we eat and how it’s produced.

Over recent years, some food advocate groups have sought to find a ‘silver bullet’ solution that consumers can easily buy into, which will bring about the wholesale reform of industrial food animal production we so urgently need. While these efforts have resulted in some good (and some not so good) ideas, the food industry has always been sharper and far more effective at getting their message across to the consumer.

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Think a Diet Without Animal Protein Will Save the World? Six answers that might make you think…

There’s been a lot of talk lately about the environmental and animal welfare impacts of animal agriculture. First we were told to avoid processed meat; then we learned beef was the new villain; and now ALL meat is being vilified as bad for human health, animal welfare and the planet.

But is meat’s bad rap really deserved? While it’s great to see more people talking about the impact of our diets on the planet and animal welfare, encouraging the world to go meat-free misses the point entirely. Here’s why:

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Sustainability is Complex: There is No Single Diet Solution

 

We face huge challenges in feeding the world sustainably. But one thing is certain: Grazing ruminant livestock—and the high-quality food they produce—can and should play a key role.

With ongoing reports and media headlines about the negative impacts of livestock—particularly beef cattle—on the environment and our health, this might seem like an unscientific statement. After all, livestock are now widely considered to be unsustainable. So it might come as a surprise to know this support for grazing ruminants was one of the key conclusions from the first International Conference on Steps to Sustainable Livestock—a ground-breaking multi-disciplinary event involving leading scientists working to find solutions for global food security, hosted by the Global Farm Platform and University of Bristol Cabot Institute in Bristol, UK, on January 12-15, 2016.

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