skip to Main Content

Joint Letter to the Global Roundtable on Sustainable Beef Executive Committee

While the GRSB states that it has deliberately avoided outlining indicators, metrics or practices on the basis they are “only applicable in a narrow range of environments and systems and therefore need to be developed at the local level,” we believe that in order to be credible, any further local and international work in this area must properly tackle the following fundamental limitations of the GRSB’s Principles and Criteria report—and the industrial beef production model itself.
Read More

Earth Week 2011: Start with Your Next Meal

As we enter Earth Week 2011, millions of people across the U.S. and the world are looking for ways to minimize their impact on the environment. It might surprise you to know that one of the best places you can start is the food you eat. Did you know that at least 30 percent of our annual carbon footprint is made up of our daily food choices? Choosing the right food – such as Animal Welfare Approved meat and dairy products – is one of the most important, everyday activities that can reduce our individual environmental impact and help to improve the well-being of farm animals at the same time. So, why not use this opportunity to reduce your consumption of unsustainable, low-welfare, intensively reared feedlot meat and dairy – and choose high-welfare, pasture-based meat and dairy products instead? Animal Welfare Approved’s online directory makes it easy to find AWA-certified farms and products in your area and to support sustainable farming. Pasture-based farming can bring real benefits to us all, not only through healthier products but by helping to protect the planet for future generations.
Read More

Savvy shoppers Take Note: Place Your Bets on Grassfed Beef. You’ll Come Away a Winner.

Not that we like to gloat, but…. Grassfed beef from two Animal Welfare Approved farmers has gone head-to-head with conventional beef in separate taste tests. The results are in and, well, to be modest, SMACKDOWN! This past summer, AWA supporter Chef Bill Telepan issued a challenge to Mark and Dr. Patricia Whisnant of American Grass Fed Beef—bring him some grassfed beef that he deemed worthy of using in his famous burger and he would make the switch from the beef his customers had come to love. And so, on a muggy New York City afternoon, a small crowd gathered to see the gloves come off as 100% grassfed took on heavyweight conventional grain-fed. In a stunning upset, Chef Bill declared the upstart 100% grassfed beef the winner, bestowing the crown of onion rings and French fries that top the famous Telepan burger on the Whisnant’s American Grass Fed Beef.
Read More

Tainted Beef: Is Organic Just as Dangerous as Feedlot?

Cattle grazing on pastureA recent study by Kansas State University concluded that in terms of presence of E. coli O157:H7, there was no difference between "organic," "naturally-raised" and conventionally raised beef. Feedlots provide all of the conventionally raised beef and the vast majority of organic and naturally-raised beef. Only a small percentage of organic beef is grassfed and finished on pasture. The study reported that feces from 14% of the organic and naturally-raised cattle contained the pathogenic strain of E. coli, and that this number was comparable to conventional systems. What the study did NOT include were samples from cattle that were pasture-finished or grassfed, surprisingly, not a requirement of either organic or naturally-raised systems. I imagine that there are many consumers who will be surprised to learn this.
Read More

Get Social With US!

Follow us on Twitter, Facebook and Instagram!

Tell your friends about our labels: #AnimalWelfareApprovedbyAGW, #GrassfedbyAGW, and #NonGMObyAGW
close-link
This website uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Learn More
Back To Top
×Close search
Search