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False Organic Egg Claims Come Home To Roost

I’m sorry to say it, but news that a large-scale “organic” egg producer is being sued for making misleading marketing claims about the welfare of its chickens comes as no real surprise. To be honest, I’m more shocked that it’s taken this long to make the headlines. Several news agencies are reporting that the Animal Legal Defense Fund (ALDF) has filed a class-action lawsuit against Judy's Family Farm Organic Eggs and Petaluma Egg Farm for allegedly violating California's consumer protection laws. Judy's Family Farm Organic Eggs cartons feature images of hens roaming on an expansive green field, while the carton wording states that the hens are “raised in wide open spaces in Sonoma Valley, where they are free to ‘roam, scratch, and play’.” However, the ALDF claim that the organic hens at Judy’s Family Farm “are crammed in covered sheds with no outdoor access. Implying their hens are free-range when they are not provides an unfair advantage over actual free-range egg producers, and also cheats consumers.” The complaint? The packaging used by these egg producers leads consumers to mistakenly believe the eggs come from free-range hens. From what I know about the farm in question, I couldn’t agree more.
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Food Claims: Who can you trust?

Despite the recent recession, it’s great to see that demand for high-welfare, sustainable meats, dairy products, and eggs continues to grow. As the public wakes up to the negative impacts of intensive farming, they’re looking for food labels that provide real assurances that the food they buy is healthful, and produced with animal welfare and the environment in mind. Many different businesses have now set up programs to offer consumers certain assurances about the food they buy. It goes without saying that the many different labels offered by food businesses vary enormously in terms of their scope and operation. However, most of the claims are centered on claims that farmers are using humane, sustainable farming practices, or that animals are fed a strictly controlled diet, or that medications or hormones are restricted or even prohibited. Since it’s impossible for each of us to go out and check the farms ourselves, we effectively take it on face value that the food label we choose to support really does deliver the benefits that it promises.
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To the Rest of Us, a Cage is a Cage

A recent press release from the American Humane Association (AHA) on a “historic piece of legislation that will significantly improve animal welfare in commercial egg-laying chicken operations” has clearly captured the attention of hacks looking for a quick and easy story. The AHA news release, which has now appeared ad verbatim across several news sites, trumpets the “ground-breaking vote” by the Washington state House of Representatives to introduce new legislation which will bring about “dramatic” animal welfare improvements. The AHA news release claims that this new legislation will “phase out the use of battery cage housing for egg-laying hens and instead mandate use of an approved American Humane Association housing system, requiring more space and the use of what is known as the enriched colony model.” Sounds like a giant step forward for chicken welfare and good news for ethical consumers, right? Wrong. While the legislation may phase out the use of standard battery cages for egg laying hens in the state of Washington, it does not ban cages—and you’d be sadly mistaken if you thought that the birds in these systems will now run free in a high-welfare farming system. The reality is that AHA’s “enriched colony model” actually embraces the use of enriched cages. No amount of clever wording or media spin will change the fact that an enriched cage is still a cage.
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