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What is pasture-raised? blog

What is “Pasture-Raised”?

What is “Pasture-Raised”? Pasture-raised means an animal was raised on pasture. But heads up: it’s not always used honestly—we’ll explain later how to know when you can trust this claim. Not to be confused with pasteurized (the process of heating…

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This Thanksgiving, Eat Like A Pilgrim

Here at AWA, we’ve been thinking a lot about this special holiday and how we may have more in common with our ancestors than we think. Upon arriving in America, the early pilgrims ate what was locally available (granted, they didn’t have an alternative!). This happened to be animals that ranged and foraged in the woods and pastures, eating a diet specific to their natural needs and free from non-therapeutic antibiotics or added hormones. Sounds like a Certified AWA farm, doesn’t it? Meat, dairy, and eggs from animals raised outdoors on pasture or range is better for you, better for farmers, and better for the planet all great reasons to give thanks.
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Stossel and Fox in the Sustainable Henhouse

Recently John Stossel of FOX Business Channel has aired a number of segments disparaging sustainable agriculture. His issues have included the use of herbicides and pesticides, grainfed vs. grassfed beef, genetically modified salmon and food safety. Is Stossel going out of his way to be outrageously provocative? To what end? And for whose benefit? Certainly we are not the only ones to condemn these reports as being inaccurate, unbalanced and biased, as the many comments to the reports attest. Stossel would no doubt accuse me of being unrealistic and only supporting small scale farms. However, the reality is that to keep the planet healthy and fed we will need to employ a wide range of solutions. Sadly, the last 40 years of ”big ag’s” version of the solution has shown chronic failure in the form of antibiotic resistance, tainted water and some of the largest food recalls in history. Too bad Stossel doesn’t recognize that we have to stop using the planet – a finite resource – as “big ag’s” test tube.
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Savvy shoppers Take Note: Place Your Bets on Grassfed Beef. You’ll Come Away a Winner.

Not that we like to gloat, but…. Grassfed beef from two Animal Welfare Approved farmers has gone head-to-head with conventional beef in separate taste tests. The results are in and, well, to be modest, SMACKDOWN! This past summer, AWA supporter Chef Bill Telepan issued a challenge to Mark and Dr. Patricia Whisnant of American Grass Fed Beef—bring him some grassfed beef that he deemed worthy of using in his famous burger and he would make the switch from the beef his customers had come to love. And so, on a muggy New York City afternoon, a small crowd gathered to see the gloves come off as 100% grassfed took on heavyweight conventional grain-fed. In a stunning upset, Chef Bill declared the upstart 100% grassfed beef the winner, bestowing the crown of onion rings and French fries that top the famous Telepan burger on the Whisnant’s American Grass Fed Beef.
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Report from the Trade Show Trenches: What’s this Fancy Food Show all about?

Before working with Animal Welfare Approved I had never even heard of the Fancy Food Show. It seems like such a silly name for a tradeshow, but when you get there you realize it describes it perfectly. Essentially it's hundreds, if not thousands of exhibitors that want to connect with retailers, manufacterers, distributors, restaurants and chefs. Most of the exhibitors offer lovely samples of their products to the attendees. Thousands of people were scurrying around the Javits Center tasting all of this exceptionally delicious food. For a sense of what people were saying some of the comments heard over and over were: Have you tried the wine flavored sorbet? Where did you get that HUGE Fave yogurt sample? I'm overwhelmed by all the chocolate! There's so much food here, but I'm still sooo hungry! (referring to the tiny sample sizes this year). While pork may not have been as popular as chocolate this year, pasture-raised, Animal Welfare Approved products were certainly intriguing to many attendees.
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