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Guild Raising

All nine Northern California Farmers Guilds—from the Mendocino Coast down to San Luis Obisbo and out to the Sierra foothills—will converge on Petaluma, CA on February 14th to engage on vital issues ranging from farmland access and agricultural policy to innovative marketing and communication with consumers.
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Guild Raising

All nine Northern California Farmers Guilds—from the Mendocino Coast down to San Luis Obisbo and out to the Sierra foothills—will converge on Petaluma, CA on February 14th to engage on vital issues ranging from farmland access and agricultural policy to innovative marketing and communication with consumers.
Read more

Beyond the Bikini: What Carl’s Jr.’s Controversial Ad Could Mean for American Farmers

Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
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Joint Letter to the Global Roundtable on Sustainable Beef Executive Committee

While the GRSB states that it has deliberately avoided outlining indicators, metrics or practices on the basis they are “only applicable in a narrow range of environments and systems and therefore need to be developed at the local level,” we believe that in order to be credible, any further local and international work in this area must properly tackle the following fundamental limitations of the GRSB’s Principles and Criteria report—and the industrial beef production model itself.
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