I don’t often find much to cheer about when I read the food and farming news. But a new report from the influential National Research Council (NRC) on the future of U.S. farming had me reaching for my pom-poms. On the face of it, the NRC’s report, “Toward Sustainable Agricultural Systems in the 21st Century,” might not seem like headline-grabbing stuff. But this report really is big news for anyone interested in a sustainable future for farming—and not just because its conclusions represent another damning indictment of industrialized farming. You see, the NRC is a prestigious, independent U.S. scientific body, established in 1916 “to provide elected leaders, policy makers, and the public with expert advice based on sound scientific evidence.” And in publishing this report, the NRC joins a growing number of leading global scientific organizations in effectively throwing down the gauntlet to Big Ag, publicly criticizing the negative consequences of industrialized farming and calling for a more holistic approach to food production in the face of increasingly scarce natural resources and the growing threat of climate change.
The Animal Welfare Approved program audits and certifies family farms raising their animals humanely, outdoors on pasture or range. Farmers who earn the AWA seal benefit from having a third-party verification of their high-welfare practices and consumers benefit by knowing that the humane label means what it says.
Animals are raised outdoors on pasture or range on true family farms with the “most stringent” humane animal welfare standards according to the World Society for the Protection of Animals. Annual audits by experts in the field cover birth to slaughter.
AWA is able to offer this certification and technical and marketing services to farmers at no charge. Because AWA is not financially dependent on farmer fees, the program is unbiased and completely transparent.
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