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Counter Culture – Waialua, Hawaii

Counter Culture – Waialua, Hawaii

Counter Culture Organic Farm is the first farm in Hawaii to be certified for laying ducks—and the second for laying hens. The property sits on a 5-acre parcel in Waialua on the North Shore of Oahu. The diversified farm is managed by three friends: Rob Barreca, Dan Leas and Laarni Gedo. The trio started farming on Oahu in 2016 and each have individual interests, which bring a different aspect of the farm to life.

Rob is a former web designer who traded in his high-tech computer gig to become a graduate of GoFarm Hawaii—a farmer training program with a goal to enhance the food security and economy by increasing the number of local agricultural producers in Hawaii. Dan came to the farm with experience in ranching, raising animals and diversified agriculture production. Laarni, the Counter Culture marketing and sales guru, also grows and produces flower bouquets.

The farm raises Certified Animal Welfare Approved by A Greener World (AGW) laying hens and ducks outdoors on pasture, selling fresh eggs to the local community. “Our chickens are Production Browns and we have both Welsh Harlequin and Muscovy ducks,” says Rob. “We became Certified Animal Welfare Approved by AGW to hold ourselves to rigorous standards for animal welfare because we feel it’s important to treat our animals well. We also want our customers to know that we hold ourselves accountable.”

Their poultry live in large paddocks with plenty of forage and room to explore their surroundings. Pasture-based management not only provides the highest welfare conditions for the hens, but also produces healthier eggs containing three times as much vitamin E, seven times more beta-carotene and twice the omega-3 fatty acids as industrial eggs. The ducks have access to a pond where they spend most of their time. Counter Culture’s animals are raised outdoors on pasture where they can perform natural behaviors, like running, dust bathing, pecking and foraging for grubs and seeds.

Certified Animal Welfare Approved by AGW chicken and duck eggs from Counter Culture Organic Farm are available at Kokua Market in Honolulu and through Farm Link Hawaii. For more information about Counter Culture Organic Farm, visit or contact Rob Barreca at Find the farm on Facebook, Twitter and Instagram, @culturedhawaii.

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