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Beyond the Bikini: What Carl’s Jr.’s Controversial Ad Could Mean for American Farmers

Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
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Join Us in Helping AWA Farmer Feed Joplin

All of us at Animal Welfare Approved have been concerned about the seemingly endless spate of devastating weather across the country, and are doing what we can to reach out to our farmers in affected areas. Our hearts go out to all of those who have suffered the overwhelming loss of loved ones, homes, and livelihoods. As the people of Joplin, MO work to pick up the pieces and move on from the disaster in their area, we have become aware of a unique effort springing from within the AWA family and we are doing all we can to support it wholeheartedly. Jack Whisnant, the son of Patricia and Mark Whisnant (Animal Welfare Approved farmers from American Grassfed Beef in Doniphan, MO), is leading a group to Joplin to provide BBQ pork and grassfed burgers over the Memorial Day weekend and following week. This endeavor is a massive undertaking, and we want to assist Jack in being able to meet the needs of all those in Joplin who come to him for aid. If you would like to support this effort please read on for details on how you can help.
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Announcing 2011 Good Husbandry Grants

Animal Welfare Approved is pleased to announce that it will offer a third year of Good Husbandry Grants. AWA is seeking proposals for projects to improve farm animal welfare with a concentration on three areas: increased outdoor access, improved genetics and improved slaughter facilities. “We have awarded funding for 65 projects in 25 states and are delighted to be able to continue these grants for 2011,” said Andrew Gunther, AWA Program Director. “The impact of these grants has been extraordinary—the finished projects prove that there is an inextricable link between high-welfare, pasture- and range-based husbandry and successful farms.” Current Animal Welfare Approved farmers and those who have applied to join the program are eligible for grants of up to $5,000. Jeremy Vargo of AWA-certified Vargo Farms in Bullock, North Carolina, raises hogs and received a 2010 grant to improve his mobile housing system. “The huts have greatly benefited my hogs,” he explained, “by improving herd health and expanding our ability to rotate pastures while providing shelter from the elements. This grant program, like AWA, is a win-win for the whole farm.”
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Report from the Field: Poultry Processing Workshop at Wild Turkey Farms

This week, Animal Welfare Approved and Wild Turkey Farms hosted a poultry processing workshop to train potential users of the new mobile processing unit (MPU). Funded by a Good Husbandry Grant and built by Wild Turkey Farms, this plant-on-wheels can travel to area farms for on-farm processing – minimizing transport stress on the animals and providing farmers an economical processing alternative (rental rates start at $45/day). Techniques on humane slaughter were demonstrated as well as cervical dislocation for emergency euthanasia. Attendees learned the importance of humane handling and catching to ensuring product quality and took home some good tips on effective product presentation. Many farmers raising birds for meat operate under the 1,000 bird exemption, meaning that they are not required to have an inspector on-site at the time of processing. However food safety is even more important for the small farmer than it is for a large plant and sanitation, biosecurity and recordkeeping were emphasized as important tools to ensure a safe product for the consumer. A very knowledgeable and gracious staff from the North Carolina Department of Agriculture, including Don Delozier, State Director for the NCDA&CS Meat and Poultry Inspection Division and Compliance Officer Melanie Pollard, presented on the relevant regulations for on-farm processing, how to comply and where to go for more information.
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NC Pastured Pork Co-op Seeks Farmers to Supply Rapidly Expanding Market

The North Carolina Natural Hog Growers Association (NCNHGA) is seeking natural hog growers to supply the growing demand for pastured pork. NCNHGA is a farmer-owned marketing cooperative aimed at successfully marketing hogs raised outdoors without the use of antibiotics, growth promotants or animal byproducts. Current markets include national grocery outlets, local restaurants, and other whole cut retailers. All members are required to be Animal Welfare Approved (AWA) before joining. Please contact Tim Holmes of AWA directly with certification questions (252-796-8079). An informational session will be held June 19, 2010 in eastern North Carolina for those interested in joining the cooperative. Contact NCNGHA President Jeremiah Jones at 910-290-2547 for meeting details or additional information about NCNHGA membership. Animal Welfare Approved is a free certification for family farms raising their animals outdoors on pasture or range. AWA provides marketing and technical support to farmers in the program. For more information visit www.AnimalWelfareApproved.org.
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Senators Up In Arms Over Local Foods Funding

Talk about a waste of time on top of a waste of money. Three senators recently sent a letter to the USDA leadership to protest that a paltry $65 million from an agribusiness support fund of $307 billion (i.e., the 2008-2012 U.S. Farm Bill) went to groups trying to supply tax-paying customers the healthy, safe, nutritious food they demanded from local American farmers. Senators Saxby Chambliss (R-GA), John McCain (R-AZ) and Pat Roberts (R-KS) wrote to Secretary of Agriculture Tom Vilsack expressing their “serious misgivings” regarding the new USDA initiative, “Know Your Farmer, Know Your Food” (KYF2). They charged that the program’s measures were “completely detached from the realities of production agriculture” and accused it of prioritizing locovore markets “at the expense of rural communities with documented rural development needs.” Am I missing something here? According to the 2000 census, nearly 80% of the U.S. population (i.e., eaters) live in urban areas - wouldn’t it make sense to focus our resources there? Though farms may be located in rural areas, their markets are by and large where the people are - in cities. The major beneficiaries of government funding to date have not been farmers but big business and shareholders. Government payments that facilitate production below the market value help the company, not the producer.
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Panelists Offer Insights Into the Future of Farming

On May 4 Animal Welfare Approved hosted an expert panel of writers, farmers and representatives of sustainable livestock production. Entitled, “Green Pastures, Bright Future: Taking the Meat We Eat Out of the Factory and Putting it Back on the Farm," the discussion centered on the need for truly sustainable livestock farming that takes into account animal welfare and the health of our environment - and ourselves. Panelists included investigative journalist and author of Animal Factory David Kirby; author of the bestselling Righteous Porkchop Nicolette Hahn Niman; chicken farmer and whistle-blower in the Oscar-nominated documentary “Food, Inc.” Carole Morison; and rancher, veterinarian and president of the American Grassfed Association, Dr. Patricia Whisnant.
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Tell Us Why You Are Thankful for Family Farmers

We at Animal Welfare Approved are privileged to work with some of the most amazing farmers in the world. They are leading the transition back to pasture-based farming, and pioneering a new agriculture that seeks to heal our planet while providing healthy, nutritious food to all. This year, as you prepare for a holiday that celebrates the bountiful harvest farmers have provided, we ask you to take a moment to thank a family farmer for the good food that nourishes you. Join us in celebrating National Farm-City Week by using the comments section of this blog to tell us about the farms that will fill your Thanksgiving table this holiday season and throughout the year, and why they matter to you. Take a moment to write a few words of thanks to your neighbor farmers, farmers from your farmer’s market, your CSA provider, and any family farmer you appreciate.
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From the Field: Eastern Triangle Farm Tour

The Carolina Farm Stewardship Association (CFSA) held its 4th annual Eastern Triangle Farm Tour this past weekend. This year's tour featured four AWA farms, including Dew Dance Farm, MAE Farm, Rare Earth Farms and Doug Brown of Fowl Attitude Farm, giving a presentation. AWA staff members Julie Munk, Brigid Sweeney and Emily Lancaster were present at three of the farms and had a great time meeting everyone and sharing information about our program. If you missed the tour, read on for our reports from the field!
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Join us at the Eastern Triangle Farm Tour!

This coming weekend (September 19th & 20th) the Carolina Farm Stewardship Association will hold its 4th Annual Eastern Triangle Farm Tour. Visitors will be able to tour 20 different farms in the Raleigh, NC area with the purchase of one $25 button. Each button admits a full carload, so pack your friends and family in and come see where your food comes from!
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Farmers’ Markets on the Rise

In 1994 the USDA counted 1,755 farmers markets in the United States. At last count, there were 4,685. Across the nation, direct marketing is increasing twice as fast as total agricultural sales (USDA Agricultural Marketing Service). President Obama just announced that he wants to start a farmers' market at the White House. So, what's all the fuss about farmers' markets? One of the main reasons is that farmers and consumers actually get to meet each other. Food usually travels hundreds, even thousands of miles to get from farm to table, making face-to-face contact between eaters and growers an all-too-rare event. However, the recent wave of farmers' markets opening across the nation is changing that.
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