Well, it's official. Giving your cows names can increase their milk yield. I’ve just read in The London Times that scientists at the University of Newcastle in the UK were awarded one of this year’s Ig Nobel Prizes for finding out that cows who are given names produced a higher milk yield than those who weren't. I laughed, too. But then it got me thinking. You see, while the Ig Noble Prize ceremony is all rather tongue in cheek, there is a serious side; the prizes are awarded to research achievements that "first make people LAUGH then make them THINK." While this research might seem a little ridiculous, it was actually a serious study into cow welfare.