About These Guidelines
The guide is designed to define A Greener World’s brand expression and help you create communications that bring it to life. The consistent use of these guidelines will bring a unified messaging and identity system to consumers, farmers, supporters and employees. Please note that any and all logo and label usage is governed by A Greener World’s policies and procedures, and may only be used with consent from AGW.
About A Greener World
A Greener World (AGW) is the home of the World’s leading certifications. A nonprofit certifier, AGW identifies, audits, certifies and promotes practical, sustainable farming systems by supporting farmers and ranchers and informing consumers. AGW’s growing family of trusted certifications includes Certified Animal Welfare Approved by AGW, Certified Grassfed by AGW, Certified Non-GMO by AGW and Certified Regenerative by AGW.
Fonts
Fonts used in certification logos: Gotham Bold and Gotham Medium
Fonts used in print materials and communications: Poppins Medium, Ubuntu and Calibri and Calibri Bold
Logos
The primary A Greener World (AGW) logo will appear on all AGW communications. Whenever possible, use the full color version of these logos.
A Greener World Logo
| Green PMS: 358 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 35 | R:172 |
| M: 0 | G: 213 |
| Y: 60 | B: 138 |
| K: 0 | |
| HEX: acd58a | |
| Dark Brown PMS: Black 4 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 55 | R: 48 |
| M: 60 | G: 37 |
| Y: 70 | B: 27 |
| K: 75 | |
| HEX: 30251b | |
Certified Animal Welfare Approved by AGW logo
| Dark Green PMS: 7743 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 75 | R: 60 |
| M: 40 | G: 93 |
| Y: 100 | B: 44 |
| K: 35 | |
| HEX: 3B5D2C | |
| Light Green PMS: 368 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 51 | R: 138 |
| M: 0 | G: 198 |
| Y: 100 | B: 64 |
| K: 0 | |
| HEX: 8AC640 | |
| Blue PMS: 801 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 100 | R: 0 |
| M: 0 | G: 174 |
| Y: 0 | B: 239 |
| K: 0 | |
| HEX: 00AEEF | |
| Dark Orange PMS: 1645 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 0 | R: 242 |
| M: 77 | G: 97 |
| Y: 100 | B: 34 |
| K: 0 | |
| HEX: f26122 | |
| Light Orange PMS: 1235 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 0 | R: 253 |
| M: 30 | G: 184 |
| Y: 100 | B: 19 |
| K: 0 | |
| HEX: fdb913 | |
Certified Grassfed by AGW logo
The grassfed logo is also available in these species-specific versions:
Bison  |
Cattle |
Goat |
Sheep |
| Dark Green PMS: 7743 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 75 | R: 60 |
| M: 40 | G: 93 |
| Y: 100 | B: 44 |
| K: 35 | |
| HEX: 3B5D2C | |
| Light Green PMS: 368 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 51 | R: 138 |
| M: 0 | G: 198 |
| Y: 100 | B: 64 |
| K: 0 | |
| HEX: 8AC640 | |
| Brown PMS: 7581 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 30 | R: 145 |
| M: 75 | G: 75 |
| Y: 75 | B: 60 |
| K: 25 | |
| HEX: 914B3C | |
Certified Non-GMO by AGW logo
| Dark Green PMS: 7743 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 75 | R: 60 |
| M: 40 | G: 93 |
| Y: 100 | B: 44 |
| K: 35 | |
| HEX: 3B5D2C | |
Certified Regenerative by AGW logo
| Dark Green PMS: 7743 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 75 | R: 60 |
| M: 40 | G: 93 |
| Y: 100 | B: 44 |
| K: 35 | |
| HEX: 3B5D2C | |
Logo Tips:
When placing a logo on a colored background, be sure to download the .PNG files here.
Connect
Follow us on social media. We will be liking and reposting wherever possible.
@AGreenerWorld
@AGreenerWorld
Instagram.com/agreenerworldorg/
@agreenerworldorg
https://www.linkedin.com/company/agreenerworld/
@agreenerworld
YouTube
https://youtube.com/@agreenerworld
@agreenerworld
Join the conversation using hashtags.
#AGWProud
#TrustedLabels
#AGreenerWorld
#AGW
#AnimalWelfareApprovedbyAGW
#CertifiedGrassfedbyAGW
#CertifiedNonGMObyAGW
Communications and Marketing
AGW offers a range of marketing support for certified farms and ranches, and anyone selling certified products. We have extensive experience in marketing, PR, communications and best positioning AGW-certified products in a competitive marketplace. From simple talking points explaining what certification means to a complete label overhaul, we’re here to help. For more information reach out to your Regional Farmer and Market Outreach Coordinator here.
