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The Conscientious Consumer’s Quandary

Whether it’s the regular tweets of the big-name food pundits or the countless anonymous contributors to online food discussions, an astonishing amount of advice is now dished out on what food we should buy and where we should buy it. While much of this guidance is sound and reasonable, some of it is wildly inaccurate or just downright unrealistic. Take the latest mantra that cropped up in an online discussion that I was following: ‘Before you buy any food you should go and visit the farm, because that will answer all your questions.’ Buying direct from the farm or at the farmers’ market is something I wholeheartedly enjoy supporting. In doing so, my family hasn’t bought into the appalling practices of industrial agriculture; we’ve used our dollars to support local farms - and the food usually tastes great, too. But is it realistic to expect every conscientious consumer to have the time and ability to actually visit the farm first – let alone the expertise to assess what they see when they get there?
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