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Meet Our New Logo

After months of constituent feedback, market research and design work, we are proud to unveil our new logo! The fresh design for Animal Welfare Approved celebrates transparency, accountability and the connection between people, animals and land.
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Third-Party Grassfed Certification More Important Than Ever

On January 12, the Agriculture Marketing Service (AMS) of the U.S. Dept. of Agriculture (USDA) announced it had withdrawn its grassfed standard used in livestock and meat marketing due to lack of a clear congressional mandate to maintain it. While these changes at the USDA are largely procedural, this development could result in a proliferation of “grassfed” claims that do not meet consumer expectations. In light of the USDA’s announcement, transparent third-party certifications that clearly define 100 percent grassfed production (like Certified Grassfed by AWA) become more important than ever for protecting the interests of “true” grassfed farmers and conscientious consumers alike.
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Beyond the Bikini: What Carl’s Jr.’s Controversial Ad Could Mean for American Farmers

Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
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Big Ag’s Gifts for 2014

It's a tradition of mine to write a note of sincere gratitude to Big Ag for the many "gifts" they've bestowed upon us all over the past 12 months relating to food animal production. Gifts that we didn't really want, need, or—in some cases—didn't even know about. Here's my top 10 for 2014.
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Joint Letter to the Global Roundtable on Sustainable Beef Executive Committee

While the GRSB states that it has deliberately avoided outlining indicators, metrics or practices on the basis they are “only applicable in a narrow range of environments and systems and therefore need to be developed at the local level,” we believe that in order to be credible, any further local and international work in this area must properly tackle the following fundamental limitations of the GRSB’s Principles and Criteria report—and the industrial beef production model itself.
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Unauthorized GM Wheat Exposes The Insanity of Open-Air Field Trials

Unapproved, unwanted, and now out of control: the news that an unlicensed genetically modified (GM) wheat has been found growing on a field in Oregon – almost 10 years after it was supposed to have completely destroyed – sent shivers down my spine. I've been blogging about the known and unknown risks of GM crops for a while. But we are now witnessing a real ‘escape-from-the-laboratory’ nightmare and, in a worst-case scenario, the impacts on U.S. agriculture could be truly devastating.
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