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AGW Comments to USDA on Cell-Cultured Protein

October 27, 2021 U.S Department of Agriculture Food Safety and Inspection Service 1400 Independence Ave. S.W., Washington, D.C. 20250 Re: Request for comment pertaining to the labeling of meat and poultry products comprised of or containing cultured cells derived from…

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Meet Our New Logo

After months of constituent feedback, market research and design work, we are proud to unveil our new logo! The fresh design for Animal Welfare Approved celebrates transparency, accountability and the connection between people, animals and land.
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Certified Grassfed by AGW logo

Third-Party Grassfed Certification More Important Than Ever

On January 12, the Agriculture Marketing Service (AMS) of the U.S. Dept. of Agriculture (USDA) announced it had withdrawn its grassfed standard used in livestock and meat marketing due to lack of a clear congressional mandate to maintain it. While these changes at the USDA are largely procedural, this development could result in a proliferation of “grassfed” claims that do not meet consumer expectations. In light of the USDA’s announcement, transparent third-party certifications that clearly define 100 percent grassfed production (like Certified Grassfed by AWA) become more important than ever for protecting the interests of “true” grassfed farmers and conscientious consumers alike.
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Beyond the Bikini: What Carl’s Jr.’s Controversial Ad Could Mean for American Farmers

Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
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Big Ag’s Gifts for 2014

It's a tradition of mine to write a note of sincere gratitude to Big Ag for the many "gifts" they've bestowed upon us all over the past 12 months relating to food animal production. Gifts that we didn't really want, need, or—in some cases—didn't even know about. Here's my top 10 for 2014.
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