Before I get shot down, let me start by saying that I believe the collection of practices being described today as ‘regenerative farming’ have huge potential to put the brakes on—and indeed reverse—many of the negative impacts of industrial agriculture.…
It’s great to see the increased interest in certifying grassfed claims (after all, how else do you know they’re really true?) but it’s important to know which labels mean what. With all the new kids on the block, how does…
After months of constituent feedback, market research and design work, we are proud to unveil our new logo! The fresh design for Animal Welfare Approved celebrates transparency, accountability and the connection between people, animals and land.
On January 12, the Agriculture Marketing Service (AMS) of the U.S. Dept. of Agriculture (USDA) announced it had withdrawn its grassfed standard used in livestock and meat marketing due to lack of a clear congressional mandate to maintain it. While these changes at the USDA are largely procedural, this development could result in a proliferation of “grassfed” claims that do not meet consumer expectations. In light of the USDA’s announcement, transparent third-party certifications that clearly define 100 percent grassfed production (like Certified Grassfed by AWA) become more important than ever for protecting the interests of “true” grassfed farmers and conscientious consumers alike.
Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
It's a tradition of mine to write a note of sincere gratitude to Big Ag for the many "gifts" they've bestowed upon us all over the past 12 months relating to food animal production. Gifts that we didn't really want, need, or—in some cases—didn't even know about. Here's my top 10 for 2014.
While the GRSB states that it has deliberately avoided outlining indicators, metrics or practices on the basis they are “only applicable in a narrow range of environments and systems and therefore need to be developed at the local level,” we believe that in order to be credible, any further local and international work in this area must properly tackle the following fundamental limitations of the GRSB’s Principles and Criteria report—and the industrial beef production model itself.
A new report by Consumer Reports is calling on the U.S. Department for Agriculture and U.S. Food and Drugs Administration to kill off one of the most misleading — and downright contemptible — claims you’ll find on food packaging today.
So you choose meat that's labeled "humanely raised" or "sustainably farmed" because you're concerned about animal welfare and the impact of farming on the environment. And you're happy to pay a little bit more for it because you know it's the right thing to do.
You can download AWA’s free Food Labels Exposed app from Apple’s App Store or from Google Play.