On May 4 Animal Welfare Approved hosted an expert panel of writers, farmers and representatives of sustainable livestock production. Entitled, “Green Pastures, Bright Future: Taking the Meat We Eat Out of the Factory and Putting it Back on the Farm," the discussion centered on the need for truly sustainable livestock farming that takes into account animal welfare and the health of our environment - and ourselves. Panelists included investigative journalist and author of Animal Factory David Kirby; author of the bestselling Righteous Porkchop Nicolette Hahn Niman; chicken farmer and whistle-blower in the Oscar-nominated documentary “Food, Inc.” Carole Morison; and rancher, veterinarian and president of the American Grassfed Association, Dr. Patricia Whisnant.
Most people have heard the old saying “a bit of dirt never hurt anyone.” When my kids were little and they dropped a piece of apple on the floor, I would run it under the tap for a second or two before passing it back to them for a (usually unsuccessful) second attempt to eat it. I did it almost without thinking--instinctively perhaps. And I remember my parents doing the same for me--and no doubt my grandparents did exactly the same for my parents when they were young.
Of course, the underlying principle here arguably has its roots in basic human biology: the more germs we are exposed to when we are younger, the stronger our immune systems are in later life. And this very same principle extends to the way many of us choose to farm.
Tyson Foods’ recent agreement to settle a lawsuit for falsely advertising its “raised without antibiotics” chicken brand has received limited media coverage – no doubt to the relief of the company’s boardroom. And with an annual turnover of nearly $27 billion, they probably won’t sweat too much over the $5 million that the company must now shell out as compensation to unhappy customers.
In falsely marketing its chicken meat as produced from birds “raised without antibiotics” while still feeding them antibiotics, Tyson Foods was shamelessly exploiting the growing public concern over the excessive use of antibiotics in industrial farming, particularly in the form of non-therapeutic growth promoters.
But while the intensive meat industry continues to vigorously oppose any attempts to reduce antibiotic use in farming, the irony is that Tyson Foods may well have inadvertently shot itself in the foot by publicly admitting that the overuse of certain antibiotics in industrial farming really is a threat to human health.
Yet another article highlights the importance of consumer engagement in food labeling.
According to LancasterOnline.com's Mary Beth Schweigert, lack of oversight in National Organic Program has created a "chasm between consumer expectations and actual industry practices." Ms. Schwigert notes the challenges that the NOP, now in its twelfth year, faces in terms of its dual mission to protect agriculture while simultaneously protecting the consumer.
The NOP has drawn significant criticism on its lax pasture requirements - 80,000 public comments to be exact. However, even adequate standards are only as good as the enforcement behind them. Schwigert reports a startlingly low number of citations in the first seven years of the program - only $20,000 for three fraudulent operators in a $23 billion U.S. organic food industry.
National Organic Coalition (an industry watchdog group) policy coordinator Liana Hoodes responded to this issue, explaining that strong national organic regulations are worthless without consistent oversight and enforcement. She added, "It will either clean up its act or get surpassed by many other labels."
Whether restaurant fare at farm-to-fork eateries really is sourced from sustainable family farmers is the subject of a recent Washington Post article by food writer Jane Black. Chefs have long been some of the most committed supporters of farmers using sustainable, high-welfare practices. AWA farmers have forged strong relationships with dedicated chefs such as Andrea Reusing of Chapel Hill, NC, Manhattan’s Bill Telepan and Top Chef contestant Bryan Voltaggio. However, as the terms “sustainable,” “family farmer,” and “humane” become part of the marketing lexicon, the chances of a menu being greenwashed rises.
Luckily, there is one simple step all restaurants highlighting their ties to farmers and sustainability can take to make sure patrons feel a sense of trust in the menu and the mission. They can be transparent. Much like the nutrition labels that now appear on packaged food, restaurants should spell out on their websites and menus what production practices they tolerate (raised in confinement? pesticide use?) and how they determine if a farm or supplier meets its standards.
In response to many ongoing requests asking whether Animal Welfare Approved products are available in Whole Foods Market stores, the answer is YES!
This holiday season, in addition to purchasing your AWA meat directly from the farm, CSA, farmers’ markets, co-ops, or buying clubs, you can shop at more than 130 Whole Foods Market locations and find Animal Welfare Approved grassfed beef and pastured pork products.
While Animal Welfare Approved farmers supply numerous Whole Foods Market locations, typically it has been difficult for consumers to find Animal Welfare Approved products at these stores because most AWA products will lack the familiar AWA label. And since Whole Foods Market stores offer a variety of meat products from a host of different sources, consumers need to ask for Animal Welfare Approved products by the specific farm or farm group where the animals were raised on pasture or range.
In a recent post we discussed the ruling currently under construction at the USDA’s Food Safety and Inspection Service (FSIS) which would allow certain state-inspected slaughter plants to perform federal inspections on meat and poultry. The comment period has been extended, and we invite anyone who has an interest in this to add your two cents to the discussion (read full post for instructions). This ruling could have tremendous implications for livestock farmers using independent, state-inspected plants who are now limited to selling product within state lines, and could dramatically expand their marketing capabilities. Cooperative inspection has the potential not only to benefit independent farmers and slaughter plants, but could have positive animal welfare implications through reduced transport time.
Kids can be the pickiest eaters around, rejecting anything that smells, looks, or feels “weird,” an all encompassing term with a highly flexible definition. Rather than seeing this as an obstacle to a well-rounded nutritional experience, why not harness a child’s natural tendency to be suspicious of food and use it for good? Michael Pollan is doing just that with the release of The Omnivore’s Dilemma for Kids: The Secrets Behind What You Eat. Just released in hardcover, paperback and Kindle editions, The Omnivore’s Dilemma for Kids uses plenty of photos, graphs and charts—and a fun format—to encourage kids, tweens and teens to think about what they are eating, how it was produced and what that means for their future and the planet.
In response to a recent press release announcing that La Cense Ranch has become the first grassfed beef producer to be certified under the USDA “Grass Fed” standard, Animal Welfare Approved Program Director Andrew Gunther made the following statement:
“I am seeing a re-emergence of the arguments that surrounded initial discussions about the USDA’s ‘Grass Fed’ definition. The USDA standard only partially addresses buyers’ expectations for grassfed meat. We are concerned that consumers may assume that a USDA Grass Fed certification means that ruminants are raised on pasture for the duration of their lives, without confinement or feedlots.”
Last year over Labor Day, Animal Welfare Approved farmers and staff attended Slow Food Nation in San Francisco with the goal of promoting a better food system for this country. This year, Slow Food is again rallying to promote good food for all. Please read about the initiative and plan to take part.
FROM AN EMAIL JUST RECEIVED FROM SLOW FOOD...
In three days, people in all 50 states will sit down to share a meal and bend the direction of history just a little bit. Together, we are publicly rejecting the notion that our schools can’t afford to feed kids anything but the bad food that makes them sick.
And the way we’re making this statement is by bringing neighbors together in the spirit of good will and for the joy of sharing good food. That is the heart of our movement.
Attend an Eat-In on Labor Day.
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A Greener World promotes verified farming practices and encourages food choices that deliver positive impacts for the environment, society and animals—whether farmed or wild. We advocate practical and positive solutions, centered on a range of trusted and transparent market-based certifications, to inspire people to spend their food dollars in ways that result in real change.