Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
It's a tradition of mine to write a note of sincere gratitude to Big Ag for the many "gifts" they've bestowed upon us all over the past 12 months relating to food animal production. Gifts that we didn't really want, need, or—in some cases—didn't even know about. Here's my top 10 for 2014.
While the GRSB states that it has deliberately avoided outlining indicators, metrics or practices on the basis they are “only applicable in a narrow range of environments and systems and therefore need to be developed at the local level,” we believe that in order to be credible, any further local and international work in this area must properly tackle the following fundamental limitations of the GRSB’s Principles and Criteria report—and the industrial beef production model itself.
I’m sorry to say it, but news that a large-scale “organic” egg producer is being sued for making misleading marketing claims about the welfare of its chickens comes as no real surprise. To be honest, I’m more shocked that it’s taken this long to make the headlines. Several news agencies are reporting that the Animal Legal Defense Fund (ALDF) has filed a class-action lawsuit against Judy's Family Farm Organic Eggs and Petaluma Egg Farm for allegedly violating California's consumer protection laws. Judy's Family Farm Organic Eggs cartons feature images of hens roaming on an expansive green field, while the carton wording states that the hens are “raised in wide open spaces in Sonoma Valley, where they are free to ‘roam, scratch, and play’.” However, the ALDF claim that the organic hens at Judy’s Family Farm “are crammed in covered sheds with no outdoor access. Implying their hens are free-range when they are not provides an unfair advantage over actual free-range egg producers, and also cheats consumers.” The complaint? The packaging used by these egg producers leads consumers to mistakenly believe the eggs come from free-range hens. From what I know about the farm in question, I couldn’t agree more.
Forgive me if you don’t see me jumping for joy at the U.S. Food and Drug Administration’s (FDA) recent announcement that it intends to limit the use of a specific group of antibiotics in livestock production. For while the FDA’s decision to curb the use of cephalosporins in food animal production beginning April 2012 has been hailed as positive step in the right direction, I’d say it’s more a shuffle forwards – and a very reluctant one at that. “We believe this is an imperative step in preserving the effectiveness of this class of important antimicrobials that takes into account the need to protect the health of both humans and animals,” pronounced Michael R. Taylor, the FDA’s Deputy Commissioner for Foods, in the FDA press release. Now, as regular readers of my post will already know, I am passionate about the urgent need to curb the misuse of antibiotics in intensive farming systems. So what’s my problem with the FDA’s recent actions? After all, surely this is good news?
When a government’s independent advisory agency on human health publicly objects to proposals for a new industrial hog operation because of the risks it poses to human health, people tend to take heed. This is exactly what has happened in a small but very significant planning battle taking place in Great Britain. Midland Pig Producers (MPP) has applied to build a state-of-the-art indoor hog production unit in Derbyshire, which would hold 2,500 sows and produce around 1,000 hogs a week for slaughter – one of the biggest industrial hog farms in the country. But in what might prove to be a fatal blow to MPP’s plans, the Health Protection Agency (HPA) – the U.K. government’s independent advisory body on health – has raised a number of human health concerns about the proposal, including the fact that “recent research has found that those living up to 150m [165 yards] downwind of an intensive swine farming installation could be at risk of adverse human health effects associated with exposure to multi-drug resistant organisms.”
When it comes to public relations there is spin and there is downright deceit. A recent press release from the National Pork Producers Council (NPPC) on the potential link between antibiotic resistant bacteria and industrialized farming definitely falls into the latter category. At issue here is a statement released by National Pork Producers Council President Doug Wolf on the new Government Accountability Office report, "Antibiotic Resistance: Agencies Have Made Limited Progress Addressing Antibiotic Use in Animals." Wolf says, “Not only is there no scientific study linking antibiotic use in food animals to antibiotic resistance in humans, as the U.S. pork industry has continually pointed out, but there isn’t even adequate data to conduct a study.” He continues, “The GAO report on antibiotic resistance issued today confirms this." Wolf’s comments are hogwash and he knows it. The truth is that the GAO report does nothing of the sort, nor was that ever its intention. Even from the report title it’s already pretty clear what the overall conclusion is: key government agencies – namely the Departments of Health and Human Services (HHS) and Agriculture (USDA) which are primarily responsible for ensuring food safety in the U.S. – are not doing enough to combat the growing threat of antibiotic resistant bacteria to public health.
A recent press release issued by the Humane Society of the United States (HSUS) and United Egg Producers (UEP) may have caught your eye. The press release heralds an “historic” new agreement on future egg production between HSUS and UEP, an industry body which represents 80% of all U.S. egg producers. A strange union, you might think, for two organizations normally at odds. So what exactly is this agreement about? In his blog, HSUS president Wayne Pacelle says that the “landmark agreement” will “help millions of hens.” HSUS has been calling for cage-free egg production for years, so an agreement to end all caged egg production would represent an enormous advancement in welfare. Sadly for the hens, that isn’t the basis of this agreement. In defiance of common sense, and all previously expressed opinion, HSUS has achieved nothing more than an agreement to work with UEP towards new legislation which will move hens out of one type of battery cage into a another slightly larger cage. An historic welfare advancement? I think not.
Arsenic – that well-known poison made notorious by historic murder cases–was first added to poultry feed in 1944 and pretty much since that time there have been warnings of its potential to cause various cancers and contribute to other health issues such as diabetes and heart disease. Until now the FDA has maintained incorrectly that there was no basis for the warning as all the arsenic would be excreted by the chicken before you and I ever ate the meat. Now the FDA has admitted that arsenic does indeed remain in the body of birds fed this dangerous element. This discovery that arsenic persists in the livers of meat chickens has caused Alpharma, a subsidiary of Pfizer Inc., to voluntarily remove its arsenic containing feed additive Roxarsone from the market… You might ask why arsenic is in poultry feed at all…
When it comes to food and farming, unfortunately it often takes a major public health scare to bring about necessary changes in policy and practice. Unless you have been on another planet you will have no doubt heard the news of the horrific food poisoning outbreak in Europe which has killed 24 people and left almost 2,500 sick. At the time of writing the exact source of this E. coli outbreak is still not known, although almost all cases have occurred in Germany or were directly linked to travel there. But while the primary focus remains identifying the source of the outbreak and treating those affected, scientists have already expressed alarm at the fact that this particular strain of E. coli – E. coli O104:H4 – is resistant to several classes of important antibiotics. And the consensus is that one of the most likely reasons for the development of this multiple-resistant strain is the misuse of antibiotics in intensive livestock farming systems.