On January 12, the Agriculture Marketing Service (AMS) of the U.S. Dept. of Agriculture (USDA) announced it had withdrawn its grassfed standard used in livestock and meat marketing due to lack of a clear congressional mandate to maintain it. While these changes at the USDA are largely procedural, this development could result in a proliferation of “grassfed” claims that do not meet consumer expectations. In light of the USDA’s announcement, transparent third-party certifications that clearly define 100 percent grassfed production (like Certified Grassfed by AWA) become more important than ever for protecting the interests of “true” grassfed farmers and conscientious consumers alike.
Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
It's a tradition of mine to write a note of sincere gratitude to Big Ag for the many "gifts" they've bestowed upon us all over the past 12 months relating to food animal production. Gifts that we didn't really want, need, or—in some cases—didn't even know about. Here's my top 10 for 2014.
While the GRSB states that it has deliberately avoided outlining indicators, metrics or practices on the basis they are “only applicable in a narrow range of environments and systems and therefore need to be developed at the local level,” we believe that in order to be credible, any further local and international work in this area must properly tackle the following fundamental limitations of the GRSB’s Principles and Criteria report—and the industrial beef production model itself.
A damning new report from the Natural Resources Defense Council (NRDC) reveals that our Government has been ignoring the very real risks to public health from routine antibiotic abuse in intensive livestock farming.
According to the NRDC’s new report, Playing Chicken With Antibiotics, the U.S. Food and Drug Administration (FDA)—whose key remit it to protect public health—permitted the nontherapeutic use of 30 medicinally important antibiotics, including 18 rated as “high risk” to human health, on industrial farming operations despite knowing this could pose a direct threat to human health through the development of antibiotic resistant bacteria. It makes truly somber reading for anyone concerned about future public health—and the independence of our Government agencies from vested corporate interests.
Yet another industry assurance about the safety of the controversial practices used in intensive livestock production has been exposed as a falsehood.
Hot on the heels of recent public health and environmental scares associated with industrial livestock farming—including the rise of antibiotic-resistant bacteria, ractopamine residues in pork, and arsenic residues in poultry meat—new scientific research on an anabolic steroid which is routinely used in industrial beef production in the U.S. is causing alarm.
Talk about paranoia: I’ve just read that the catering company which runs the various cafeterias on Capitol Hill is stopping its promotion of “Meatless Mondays.” The reason? An intensive meat industry front group, the entertainingly-named Farm Animal Welfare Coalition, has pressurized the catering company to cease supporting Meatless Monday on the basis that the promotion is actually an “acknowledged tool of animal rights and environmental organizations.”
Unapproved, unwanted, and now out of control: the news that an unlicensed genetically modified (GM) wheat has been found growing on a field in Oregon – almost 10 years after it was supposed to have completely destroyed – sent shivers down my spine.
I've been blogging about the known and unknown risks of GM crops for a while. But we are now witnessing a real ‘escape-from-the-laboratory’ nightmare and, in a worst-case scenario, the impacts on U.S. agriculture could be truly devastating.
Maybe it’s time we demanded a health warning on intensively produced meat products. Because when it comes to the link between modern so-called science-based industrial livestock farming and the rise of life-threatening antibiotic resistant bacteria, the evidence just keeps on coming.
Hot on the heels of a damning report by the Environmental Working Group, which revealed high levels of potentially life-threatening antibiotic-resistant bacteria on raw supermarket meat, the respected Consumer Reports has found potential disease-causing organisms in 90 percent of ground turkey samples purchased from stores nationwide. What’s more, many of the bacteria they identified were resistant to more than three antibiotic drug classes.
We can be pretty certain that in the coming days we will hear this message over and over again "So what if most of the meat on our supermarket shelves is contaminated with antibiotic-resistant bacteria? If you handle and cook your meat properly then a few bacteria shouldn’t be a problem; and if you get sick with an untreatable disease then it’s your own fault.'
This is the kind of contemptible retort we can expect from the intensive meat industry lobby and its many trolls in response to new research by the Environmental Working Group (EWG), which reveals high levels of life-threatening antibiotic-resistant bacteria on raw supermarket meat. Yet the “cook it properly and everything will be OK” spin is just Big Ag’s latest attempt to absolve itself of any responsibility for squandering one of the most important medical innovations of our time– and putting American lives at risk.
Don't see your region yet?
Get in touch with us to see how we can work together. email@example.com | +1 800 373 8806
A Greener World promotes verified farming practices and encourages food choices that deliver positive impacts for the environment, society and animals—whether farmed or wild. We advocate practical and positive solutions, centered on a range of trusted and transparent market-based certifications, to inspire people to spend their food dollars in ways that result in real change.