In response to farmer interest in labeling, Animal Welfare Approved has launched a new labeling section. The site is designed to help farmers and processors navigate the labeling process and serves as the portal for accessing Animal Welfare Approved's free labeling service for certified farms. Featuring labeling guidance, information on claims approval and a gallery of approved labels, the new site and service can save producers time and effort in creating an attractive, effective label for certified products. And as with AWA certification, there is no charge for this service for farmers in the program. Farms interested in certification should visit AWA’s Certification page for more information.
Farmers and processors can use the information in AWA’s new online labeling resource to help distinguish their pastured products in the marketplace, and consumers and retailers will be able to use these resources to ensure they are sourcing sustainable products.The launch of AWA’s new labeling section coincides with the release of “Food Labeling for Dummies,” AWA’s new comprehensive guide for consumers.
The North Carolina Department of Agriculture and Our State Magazine recently announced the winners of the 2009 "Best Dish in North Carolina" competition. The winning dish, chosen from over 60 other entries from the mountains to the coast, was lamb carpaccio prepared by Chef Shane Ingram of Four Square Restaurant in Durham. Ingram served grassfed, Animal Welfare Approved lamb from Captain John S. Pope Farm in Cedar Grove. Farmer Bob Pope said of the achievement, "We're beside ourselves we're so elated. It's very exciting." Cousins and farming partners Bob and Tommy Pope had pretty good odds during the final selection process - three out of the ten finalists featured their lamb!