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What is Better Meat?

 

Let’s face facts: America has a very deep-seated meat culture—and that’s not going to change any time soon. Despite the efforts of some food advocates to persuade people to stop eating meat, U.S. per capita meat consumption rose by a whopping 5 percent in 2015—the largest increase in over 40 years.

As an organization promoting high-welfare, sustainable food animal production—and working directly with thousands of livestock farmers and ranchers—this represents a real challenge. It’s now widely accepted that if we continue to consume such unsustainable levels of industrial meat, dairy and eggs, we’re all in big trouble. We urgently need to change what we eat and how it’s produced.

Over recent years, some food advocate groups have sought to find a ‘silver bullet’ solution that consumers can easily buy into, which will bring about the wholesale reform of industrial food animal production we so urgently need. While these efforts have resulted in some good (and some not so good) ideas, the food industry has always been sharper and far more effective at getting their message across to the consumer.

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East Fork Farm

Welcome to A Greener World!

The way we farm and feed ourselves is a hot topic right now—and so it should be. While many of us have access to an abundance of so-called “cheap” food, it turns out that it’s not as “cheap” as we might think. All the evidence suggests that industrial farming is damaging our health, animals, and the planet we share. Hardly a day goes by without a food- or farming-related headline—whether it’s “Pink Slime” in our meals, obesity and diet-related ill health, the abuse of antibiotics in meat production, or belching cattle warming the planet.

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