There’s been a lot of talk lately about the environmental and animal welfare impacts of animal agriculture. First we were told to avoid processed meat; then we learned beef was the new villain; and now ALL meat is being vilified as bad for human health, animal welfare and the planet.

But is meat’s bad rap really deserved? While it’s great to see more people talking about the impact of our diets on the planet and animal welfare, encouraging the world to go meat-free misses the point entirely. Here’s why: