In this era of uninformed, “silver bullet” solutions to the plague that is industrial farming, it’s great to see that Dan Imhoff—the author of the seminal book CAFO: The Tragedy of Industrial Animal Factories—is making a stand against the reckless abuse of antibiotics in industrial livestock production. And he’s making real sense, too. In a bold move, Imhoff has launched a new public petition which targets the largest—and yet possibly the most responsive—player when it comes to U.S. meat production and consumption: Walmart, our nation’s largest retailer.