Where’s the Beef?
The story that grabbed my attention last week was a class action lawsuit against Taco Bell challenging the actual beef content in the chain's beef tacos. Taco Bell responded with what appeared to be an example of public relations crisis management at its best, but with one major flaw: in rebutting the lawsuit Taco Bell appears to have trashed its product.
The false advertising lawsuit claims that the “seasoned ground beef” in Taco Bell’s crunchy taco, beefy ground burrito and other products doesn’t actually meet the minimum requirements set by the U.S. Department of Agriculture to be labeled as "beef.” Taco Bell responded quickly with its “thank you for suing us” ads stating that the filling was indeed beef with added seasonings.