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Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
Last week, the “No on 37” campaign was called out for allegedly misusing the U.S. Food and Drug Administration’s logo on a campaign flyer opposing the labeling of genetically modified (GM) ingredients in food. The “No on 37” campaign flyer includes the FDA logo next to a quote (allegedly) from the FDA which states that a GM labeling policy like Prop 37 would be “inherently misleading.” The clear implication from this flyer is that the FDA stands with the “No on 37” campaign and opposes the labeling of GM ingredients in food. Yet according to a Reuters report, FDA spokeswoman Morgan Liscinsky has clearly stated that the agency had made no such statement and had no position on the initiative.
Two separate but very much related events that could radically change the way America farms and feeds itself are big in the news right now. Both concern a matter dear to my heart: Food labeling. As leading food and ag writer, Tom Philpott, recently wrote, the upcoming vote in California on Proposition 37 “could spur a revolution in the way our food is made.” If adopted, Prop 37 would simply require the labeling of food containing genetically modified (GM) ingredients.
