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We know consumers are often bamboozled by the range of possible certification logos displayed on today’s food products. But they’re not alone. Here in the UK, where I raise Red Poll beef cattle (pictured above) and Kerry Hill sheep, the…
A “pasture-raised” label claim on meat, dairy or eggs means the animal was raised on pasture, right? Spoiler alert: Not exactly, because it is not always used honestly. So, how can conscientious consumers correctly confirm pasture-raised products in the marketplace?…
Organic. Cage-free. Certified grassfed. What do these food label claims really mean—and are any of them right for your business? It is fair to say that more people than ever are curious about what is in their food and how…
Market research shows that today’s consumers are increasingly interested in knowing where their food comes from and how it is produced. Many now actively seek out independent third-party certifications they can trust so they can feel good about the food…
In today's increasingly food-conscious world, consumers expect a label to mean what it says—including the country of origin of the food they purchase. However, the reality is that "Product of USA" and "Made in the USA" claims used on many…
Next time you’re grocery shopping, take a look around and notice the endless sea of label claims. Whether they’re promising health, humane treatment, sustainability, value-for-money or something else, all are trying to convince you, the shopper, that your purchase will…
October 27, 2021 U.S Department of Agriculture Food Safety and Inspection Service 1400 Independence Ave. S.W., Washington, D.C. 20250 Re: Request for comment pertaining to the labeling of meat and poultry products comprised of or containing cultured cells derived from…
Following the recent launch of our newest label, Certified Regenerative by A Greener World (AGW), we are thrilled to select over 50 farms to join the program’s pilot phase. Building on our successful family of leading labels, the new certification…
‘Regenerative’ is one of the latest buzzwords in food and farming—and increasingly on our grocery shelves. You may know what ‘regenerative’ means to you, but how do you know what it means to someone else? (Like, for instance, that company…
Regenerative farming is our best hope for feeding ourselves without destroying the planet. But what does “regenerative” really mean? Here’s our definition—and 9 reasons why you should care about it. To “regenerate” means to be formed or created again, restored…
Before I get shot down, let me start by saying that I believe the collection of practices being described today as ‘regenerative farming’ have huge potential to put the brakes on—and indeed reverse—many of the negative impacts of industrial agriculture…
It’s great to see the increased interest in certifying grassfed claims (after all, how else do you know they’re really true?) but it’s important to know which labels mean what. With all the new kids on the block, how does…
