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Up to $5,000 Available to NY Retailers for “Buy Local” Promotions

The Pride of New York Retail Promotion Grant program is working to help NY consumers identify food items from New York State. Their aim is to help increase sales for both NY farmers and retailers. State Acting Agriculture Commissioner Darrel Aubertine says, “Consumer awareness and interest in buying local food has increased dramatically in recent years…This program will provide valuable assistance to retailers to help them source more local New York products as well as necessary resources to develop customized promotional materials that highlight local businesses. We are pleased to offer this financial opportunity that will support the New York State economy and benefit all sides of the equation, including retailers, farmers, food processors and consumers alike.”

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Not all Organic is Equal–Final chance to let the NOSB know what you think!

When you buy organic meat and dairy products, you probably have certain expectations about how they were produced and how the animals were raised. You may expect that animals on organic farms would be raised with the highest welfare in mind, with lots of space and free access to pasture. You may expect that all organic farmers would be caring and conscientious enough to allow organic animals to exhibit their natural behaviors. You may expect that organic farms would be far superior to industrial farms and concentrated animal feeding operations (CAFOs). Sorry to dash your hopes, but all organic farmers do not necessarily raise their animals with even Big Ag’s welfare standards as a base. It might surprise you to know that the United States National Organic Program (NOP) – the federal regulatory framework that governs organic food and farming in the U.S. – has no specific rules on the amount of space that organic farmers are required to give their animals whenever they are housed indoors. This obviously raises questions about animal welfare.

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AWA Launches Online Directory of AWA Farms and Products

As consumer demand grows for products from animals raised with high-welfare standards, Animal Welfare Approved is pleased to launch its new Online Directory of AWA farms and AWA farmers' products across the country. From beef to bison, milk to cheese, chicken to sheep, this directory is the go-to search engine to find the most humane products available in the United States.

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Our full response to Lisa re: Bison burger sources and Certified Organic’s allowance for feedlots

In response to Facebook Fan Lisa’s questions regarding the source of the bison burgers she purchased and also about the USDA rule regarding feedlots for Certified Organic bison and cattle, we emailed her the following information: Unfortunately, Superior Midwest Foods said they wouldn’t be able to tell us the names of the bison farms for their burgers. They said they get the bison meat from several different farms, make it into burgers and ship them off to the retailers. This means the bison could have been raised on pasture or on a feedlot, no one really knows. Regarding Certified Organic, sadly, this certification does not guarantee that the animals didn’t come from feedlots. While certified organic does require that the animals have access to the outdoors, and ruminants must have access to pasture with exception of the “finishing phase”, this doesn’t mean they actually have to go outdoors and graze on pasture to be considered organic or not be on a feedlot. To avoid this issue buy only from AWA or AGA farms as they are the only two labels that prohibit feedlots. A good source of advice would be http://www.organicconsumers.org/.

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Panelists Offer Insights Into the Future of Farming

On May 4 Animal Welfare Approved hosted an expert panel of writers, farmers and representatives of sustainable livestock production. Entitled, “Green Pastures, Bright Future: Taking the Meat We Eat Out of the Factory and Putting it Back on the Farm," the discussion centered on the need for truly sustainable livestock farming that takes into account animal welfare and the health of our environment - and ourselves. Panelists included investigative journalist and author of Animal Factory David Kirby; author of the bestselling Righteous Porkchop Nicolette Hahn Niman; chicken farmer and whistle-blower in the Oscar-nominated documentary “Food, Inc.” Carole Morison; and rancher, veterinarian and president of the American Grassfed Association, Dr. Patricia Whisnant.

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A Bit of Dirt a Day Keeps the Doctor Away

Most people have heard the old saying “a bit of dirt never hurt anyone.” When my kids were little and they dropped a piece of apple on the floor, I would run it under the tap for a second or two before passing it back to them for a (usually unsuccessful) second attempt to eat it. I did it almost without thinking--instinctively perhaps. And I remember my parents doing the same for me--and no doubt my grandparents did exactly the same for my parents when they were young. Of course, the underlying principle here arguably has its roots in basic human biology: the more germs we are exposed to when we are younger, the stronger our immune systems are in later life. And this very same principle extends to the way many of us choose to farm.

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Antibiotics in farming: has Tyson Foods shot itself in the foot?

Tyson Foods’ recent agreement to settle a lawsuit for falsely advertising its “raised without antibiotics” chicken brand has received limited media coverage – no doubt to the relief of the company’s boardroom. And with an annual turnover of nearly $27 billion, they probably won’t sweat too much over the $5 million that the company must now shell out as compensation to unhappy customers. In falsely marketing its chicken meat as produced from birds “raised without antibiotics” while still feeding them antibiotics, Tyson Foods was shamelessly exploiting the growing public concern over the excessive use of antibiotics in industrial farming, particularly in the form of non-therapeutic growth promoters. But while the intensive meat industry continues to vigorously oppose any attempts to reduce antibiotic use in farming, the irony is that Tyson Foods may well have inadvertently shot itself in the foot by publicly admitting that the overuse of certain antibiotics in industrial farming really is a threat to human health.

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Food Labels: Don’t take your eye off the ball

Yet another article highlights the importance of consumer engagement in food labeling. According to LancasterOnline.com's Mary Beth Schweigert, lack of oversight in National Organic Program has created a "chasm between consumer expectations and actual industry practices." Ms. Schwigert notes the challenges that the NOP, now in its twelfth year, faces in terms of its dual mission to protect agriculture while simultaneously protecting the consumer. The NOP has drawn significant criticism on its lax pasture requirements - 80,000 public comments to be exact. However, even adequate standards are only as good as the enforcement behind them. Schwigert reports a startlingly low number of citations in the first seven years of the program - only $20,000 for three fraudulent operators in a $23 billion U.S. organic food industry. National Organic Coalition (an industry watchdog group) policy coordinator Liana Hoodes responded to this issue, explaining that strong national organic regulations are worthless without consistent oversight and enforcement. She added, "It will either clean up its act or get surpassed by many other labels."

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Putting Trust on the Menu

Whether restaurant fare at farm-to-fork eateries really is sourced from sustainable family farmers is the subject of a recent Washington Post article by food writer Jane Black. Chefs have long been some of the most committed supporters of farmers using sustainable, high-welfare practices. AWA farmers have forged strong relationships with dedicated chefs such as Andrea Reusing of Chapel Hill, NC, Manhattan’s Bill Telepan and Top Chef contestant Bryan Voltaggio. However, as the terms “sustainable,” “family farmer,” and “humane” become part of the marketing lexicon, the chances of a menu being greenwashed rises. Luckily, there is one simple step all restaurants highlighting their ties to farmers and sustainability can take to make sure patrons feel a sense of trust in the menu and the mission. They can be transparent. Much like the nutrition labels that now appear on packaged food, restaurants should spell out on their websites and menus what production practices they tolerate (raised in confinement? pesticide use?) and how they determine if a farm or supplier meets its standards.

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Find AWA Grassfed Beef and Pastured Pork at 130 Whole Foods Market locations

In response to many ongoing requests asking whether Animal Welfare Approved products are available in Whole Foods Market stores, the answer is YES! This holiday season, in addition to purchasing your AWA meat directly from the farm, CSA, farmers’ markets, co-ops, or buying clubs, you can shop at more than 130 Whole Foods Market locations and find Animal Welfare Approved grassfed beef and pastured pork products. While Animal Welfare Approved farmers supply numerous Whole Foods Market locations, typically it has been difficult for consumers to find Animal Welfare Approved products at these stores because most AWA products will lack the familiar AWA label. And since Whole Foods Market stores offer a variety of meat products from a host of different sources, consumers need to ask for Animal Welfare Approved products by the specific farm or farm group where the animals were raised on pasture or range.

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Cooperative Inspection Ruling: Comment Period Extended

In a recent post we discussed the ruling currently under construction at the USDA’s Food Safety and Inspection Service (FSIS) which would allow certain state-inspected slaughter plants to perform federal inspections on meat and poultry. The comment period has been extended, and we invite anyone who has an interest in this to add your two cents to the discussion (read full post for instructions). This ruling could have tremendous implications for livestock farmers using independent, state-inspected plants who are now limited to selling product within state lines, and could dramatically expand their marketing capabilities. Cooperative inspection has the potential not only to benefit independent farmers and slaughter plants, but could have positive animal welfare implications through reduced transport time.

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