Welcome to A Greener World!
A Greener World was established as a beacon of positive change, to help people make the right food choices for the issues that matter to them. Find out what makes us stand out from the crowd!
Beyond the Bikini: What Carl’s Jr.’s Controversial Ad Could Mean for American Farmers
Whatever you think about Carl’s Jr.’s SuperBowl Ad (think “Victoria’s Secret hijacks your local farmers’ market”), the real news here is not whether sex still sells, provokes, or offends: The real news is the rise of grassfed beef.
Big Ag’s Gifts for 2014
It's a tradition of mine to write a note of sincere gratitude to Big Ag for the many "gifts" they've bestowed upon us all over the past 12 months relating to food animal production. Gifts that we didn't really want, need, or—in some cases—didn't even know about. Here's my top 10 for 2014.
Joint Letter to the Global Roundtable on Sustainable Beef Executive Committee
While the GRSB states that it has deliberately avoided outlining indicators, metrics or practices on the basis they are “only applicable in a narrow range of environments and systems and therefore need to be developed at the local level,” we believe that in order to be credible, any further local and international work in this area must properly tackle the following fundamental limitations of the GRSB’s Principles and Criteria report—and the industrial beef production model itself.
Let’s Kill “Natural”
A new report by Consumer Reports is calling on the U.S. Department for Agriculture and U.S. Food and Drugs Administration to kill off one of the most misleading — and downright contemptible — claims you’ll find on food packaging today.
