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AGW Blog

Challenging greenwashing and supporting positive solutions

07Jan 10

AWA Hosts UK ‘Dinner Lady’ On Week-Long Tour To Three US Cities

Animal Welfare Approved, the nation’s leading certification label for family farmers raising their animals with high welfare standards, is hosting Jeanette Orrey, the United Kingdom’s famous “Dinner Lady” (that would be a lunch lady on this side of the pond) the week of January 11th. Orrey is a leader in the U.K.’s efforts to provide school lunches made of fresh, local organic food. She will be visiting with school officials, farmers and proponents of healthy school lunches in New York City, Baltimore, Maryland and Arlington, Virginia. Accompanying Orrey on her journey will be Animal Welfare Approved staff, Bill Telepan, chef/owner of Manhattan’s Telepan Restaurant, and Nancy Easton, a New York City teacher for 20 years. Telepan is a long-time Animal Welfare Approved supporter and a board member of Wellness in the Schools. Wellness in the Schools is a grassroots organization that promotes children's environmental health, nutrition and fitness within the New York City public schools. Easton co-founded Wellness in the Schools and serves on its board. The New York City school system serves approximately 1.1 million students.

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06Jan 10

Food Labels: Don’t take your eye off the ball

Yet another article highlights the importance of consumer engagement in food labeling. According to LancasterOnline.com's Mary Beth Schweigert, lack of oversight in National Organic Program has created a "chasm between consumer expectations and actual industry practices." Ms. Schwigert notes the challenges that the NOP, now in its twelfth year, faces in terms of its dual mission to protect agriculture while simultaneously protecting the consumer. The NOP has drawn significant criticism on its lax pasture requirements - 80,000 public comments to be exact. However, even adequate standards are only as good as the enforcement behind them. Schwigert reports a startlingly low number of citations in the first seven years of the program - only $20,000 for three fraudulent operators in a $23 billion U.S. organic food industry. National Organic Coalition (an industry watchdog group) policy coordinator Liana Hoodes responded to this issue, explaining that strong national organic regulations are worthless without consistent oversight and enforcement. She added, "It will either clean up its act or get surpassed by many other labels."

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04Jan 10

Burps Without the Blame: New report defends grassfed in climate debate

For most of human history, our relationship with cattle has been about the foods they produce: milk, meat and cheese. Today, a new bovine "product" has captured our interest and may indeed affect the future production of the others. This new product is gas. Cow burps are the most recent in the list of accused contributors to global warming from the livestock sector. However, a simple measurement of methane production does not tell the whole story. A new report by the Soil Association reevaluates greenhouse gas production in agriculture, taking into account the grazing system - not just the "end product." This controversy erupted in recent years as figures emerged about agriculture's contribution to greenhouse gas emissions. As we discussed in our November 16, 2009 blog, "Beware of Bad Science," grassfed cattle actually produce fewer emissions than those finished in feedlots, simply because of the carbon sequestration in their pasture-based systems. The new Soil Association report confirms this and adds new data to support the position.

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23Dec 09

Happy Holidays from AWA!

We wish you and your families a happy holiday season. As another season of farming and caring for their animals and land draws to a close, we would like to offer a sincere thank you to the visionary farmers in our program who provide us with better food raised a better way. We are only as strong as our farmers and they are an amazing group! To the people who support them, and to everyone working to create a better food system for the mutual benefit of our shared environment, farm animals, and ultimately for ourselves, we offer our thanks for your dedication and encouragement.

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18Dec 09

To our Facebook Fans

Facebook is a forum for us to communicate with our friends and supporters and sometimes to engage in respectful debate. We are pleased that so many of you have become our "fans." It is becoming increasingly difficult not to want to delete posts that are insulting or hurtful to the farmers in our program, many of whom are also fans of our Facebook page. Part of what we do on Facebook is share facts that will allow consumers to make informed choices. We are a program promoting high-welfare meat, dairy and eggs. We have a strong following of people who choose to consume these products, but want to assure that the animals were raised with positive welfare. These consumers understand that these products are safer, healthier and ultimately better for the farmers, animals and the environment.

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