23Oct 09
Three Farms In Hawaii Are First to Earn AWA Seal
Animal Welfare Approved is pleased to announce that Eden Earthworks in Mountain View, Hawaii Lowline Cattle Company in Honoka’a, and Kauai Kunana Dairy on Kauai’s North Shore, have recently been awarded the Animal Welfare Approved seal for high-welfare animal husbandry.
According to Animal Welfare Approved Program Director Andrew Gunther, “Hawaiians, like their mainland counterparts, are interested in purchasing locally produced farm products from sustainable, humane farms. Being able to find these products is especially important in a state where an estimated 85 percent of the food is imported. We are excited to be a part of the effort to grow Hawaii’s farming community and to make sure Hawaiians can purchase products that align with their values.”
23Oct 09
The Real Bottom Line
“People, planet, profit” is today’s measure of how well a company is doing. While corporate social responsibility might have once meant a nice contribution to charity at Christmas, those days are gone. A new study by the Natural Marketing Institute (NMI) shows consumers are taking “people, planet, profit,” also known as triple bottom line accounting, very seriously, and companies hoping to compete will have to take a good hard look at how they produce what they hope to sell.
According to the NMI study, 50% of consumers avoid brands whose practices they don’t agree with—twice as many as in 2005. Consumers have been educating themselves about the things they buy and the food they eat for years and that knowledge is impacting buying decisions.
16Oct 09
Michael Pollan’s New Book Teaches the Secrets Behind What Kids Eat
Kids can be the pickiest eaters around, rejecting anything that smells, looks, or feels “weird,” an all encompassing term with a highly flexible definition. Rather than seeing this as an obstacle to a well-rounded nutritional experience, why not harness a child’s natural tendency to be suspicious of food and use it for good? Michael Pollan is doing just that with the release of The Omnivore’s Dilemma for Kids: The Secrets Behind What You Eat. Just released in hardcover, paperback and Kindle editions, The Omnivore’s Dilemma for Kids uses plenty of photos, graphs and charts—and a fun format—to encourage kids, tweens and teens to think about what they are eating, how it was produced and what that means for their future and the planet.
09Oct 09
The Rise of E. coli O157:H7 Means It’s Time to Stop Gambling With Our Health
The October 4, 2009 New York Times story, “E. coli Shows Flaws in Beef Inspection,” is a chilling reminder to the public that we gamble unknowingly with our health every day, even when safer, viable options to the current systems are readily available.
The Times story follows a convoluted and widespread chain of production that ended with hamburger contaminated with the virulent E. coli strain O157:H7 being sold to the public, leaving one young woman paralyzed and more than 900 others ill. The story recounts the secrecy, obfuscation, and duplicity that processors engage in to avoid testing beef for E. coli and to protect a system that gives rise to tainted beef.
08Oct 09
A Growing Bounty of Farmer’s Markets
With fall harvest season in full swing, there was good news from the USDA for consumers who prefer to buy their produce, meat, dairy and eggs directly from farmers: the number of farmer’s markets in the United States has grown by 13% over the past year. According to the agency, 5,274 farmer’s markets are now operating nationwide, up from 4,685 reported in 2008 (a gain of 589 markets).
The USDA has just launched the “Know Your Farmer, Know Your Food” initiative to help develop local and regional food systems and spur economic opportunity.
