We’re Staying In
From the perspective of a farming-based program driven by sound science, President Trump’s announcement yesterday to withdraw the U.S. from the Paris climate change agreement is calamitous, and flies directly in the face of scientific consensus and humanity itself. It means the U.S. now stands alongside only Syria and Nicaragua as nations who are not part of this historic agreement to address the global threat of climate change. Read that sentence again. Over 97 percent of actively publishing climate…
What is Better Meat?
"Better meat" sounds great, right? Who wouldn't want something that's better? As always though, the devil is in the details. The emerging concept of "Better Meat" has huge potential to offer a simple message to consumers...
The Living Soil
By Ember Morrissey, Ph.D. It is easy to mistake soil for an inert, lifeless substance like the rock that so often lies beneath. Although we may not see it, soil is teeming with life. Over a billion individual microorganisms can inhabit a single gram of soil. This abundance of life is made up of a diverse assemblage of bacteria, fungi and a cohort of microscopic animals, insects and worms. Most soils are inhabited by over a thousand different types (or…
Not All Beef Is Bad
In our ‘post-fact’ world, it seems some advocate groups are more concerned about easy messages and generating media headlines than telling the whole story.
Meet Our New Logo
After months of constituent feedback, market research and design work, we are proud to unveil our new logo! The fresh design for Animal Welfare Approved celebrates transparency, accountability and the connection between people, animals and land.
