What is Better Meat?
"Better meat" sounds great, right? Who wouldn't want something that's better? As always though, the devil is in the details. The emerging concept of "Better Meat" has huge potential to offer a simple message to consumers...
The Living Soil
By Ember Morrissey, Ph.D. It is easy to mistake soil for an inert, lifeless substance like the rock that so often lies beneath. Although we may not see it, soil is teeming with life. Over a billion individual microorganisms can inhabit a single gram of soil. This abundance of life is made up of a diverse assemblage of bacteria, fungi and a cohort of microscopic animals, insects and worms. Most soils are inhabited by over a thousand different types (or…
Not All Beef Is Bad
In our ‘post-fact’ world, it seems some advocate groups are more concerned about easy messages and generating media headlines than telling the whole story.
Meet Our New Logo
After months of constituent feedback, market research and design work, we are proud to unveil our new logo! The fresh design for Animal Welfare Approved celebrates transparency, accountability and the connection between people, animals and land.
Big Ag’s Gifts for 2016
It’s a tradition of ours to look back over the last 12 months at the many “gifts” Big Ag has bestowed upon us. In most case, they’re gifts we’d probably all like to return… Here’s our top 5 for 2016.
